Building the foundation for your club to thrive.
Accelerating club experiences from essential to extraordinary is a noble goal – but how can you build a solid platform on which to build your club’s future when your system is cobbled together from different providers? Crafting a steady foundation of seamlessly integrated technology will equip your club for serious growth for all the seasons to come.
We created the Private Club Maturity Model in 2022 as Clubessential’s contribution to growing the industry and assisting private clubs with creating tangible blueprints to guide their club’s future.
With Clubessential’s Membership Analytics Predictor, your club can monitor vital engagement scores across every generation. Equip your team with custom insight featuring your members and their utilization of your facilities and services.
Delivering an exceptional member experience is what every club strives for today. Happy Hollow in Omaha, NE knows that they need to create memories that members can’t get anywhere else. That bar is continuously rising thanks to data-driven experiences outside of the club.
Connecting and creating a great member experience has always been about information. Historically that information came from direct contact and interactions with members, supplemented by any tidbits that staff members would share with each other.
City clubs have always been a reprieve from the hustle and bustle of streets that surround them. But because things aren’t as chaotic, and because there are fewer distractions, every action is amplified and noticed. That makes creating an exceptional experience an exercise in detail.
As we approach Veterans Day, we caught up again with our partners at On Course Foundation.
The Clubs at Houston Oaks are unique for a variety of reasons, not the least of which is the “s” at the end of the word “clubs.”
Over the last year we’ve profiled clubs and individuals who exemplify the Next Generation of Leaders in the industry. Through the last few weeks, our definition of leadership has certainly expanded.
One thing that Stacey Wickham, Assistant Controller at Birchwood Farms Golf & Country Club in Harbor Springs, Michigan loves is the unpredictability of her role.
The On Course Foundation supports the recovery of wounded, injured and ill Service personnel and veterans through golf. Golf offers an opportunity where players of all skills and background can compete to improve not only physically, but to build mental strength to overcome adversity as well.
Maturity models represent how organizational capabilities evolve in a stage-by-stage manner along an anticipated, desired, or “logical” maturation path.
It’s no secret that some clubs have struggled as membership attitudes and priorities have changed dramatically. Clubs that have hired and retained the right employees have an advantage.
