Delivering an exceptional member experience is what every club strives for today. Happy Hollow in Omaha, NE knows that they need to create memories that members can’t get anywhere else. That bar is continuously rising thanks to data-driven experiences outside of the club.
Connecting and creating a great member experience has always been about information. Historically that information came from direct contact and interactions with members, supplemented by any tidbits that staff members would share with each other.
City clubs have always been a reprieve from the hustle and bustle of streets that surround them. But because things aren’t as chaotic, and because there are fewer distractions, every action is amplified and noticed. That makes creating an exceptional experience an exercise in detail.
As we approach Veterans Day, we caught up again with our partners at On Course Foundation.
The Clubs at Houston Oaks are unique for a variety of reasons, not the least of which is the “s” at the end of the word “clubs.”
Over the last year we’ve profiled clubs and individuals who exemplify the Next Generation of Leaders in the industry. Through the last few weeks, our definition of leadership has certainly expanded.
One thing that Stacey Wickham, Assistant Controller at Birchwood Farms Golf & Country Club in Harbor Springs, Michigan loves is the unpredictability of her role.
The On Course Foundation supports the recovery of wounded, injured and ill Service personnel and veterans through golf. Golf offers an opportunity where players of all skills and background can compete to improve not only physically, but to build mental strength to overcome adversity as well.
Maturity models represent how organizational capabilities evolve in a stage-by-stage manner along an anticipated, desired, or “logical” maturation path.
It’s no secret that some clubs have struggled as membership attitudes and priorities have changed dramatically. Clubs that have hired and retained the right employees have an advantage.
“What we're finding is that individuals are starving for relationships.” That’s what Graham House, Clubhouse and Lodging Manager of Cordillera Ranch sees as one of the biggest changes - and opportunities - for clubs.
“We're here for one thing: the love of the land and how to enjoy it with family and friends.” That’s not a statement some would expect from a private club.
Tech isn’t going away. The question then is, “How do you add your club’s personal hospitality touch through the technology?” That's what Greg Gilg says, and what his team at the Field Club of Omaha, are constantly striving to figure out.
Do you know someone who is moving in synch with new audiences and continuously bringing new ideas to your club? Tell us about it!
