Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers. Numbers collected from thousands of members, over dozens of years, across multiple systems, representing tens of thousands of transactions all colliding within a server, or a data warehouse, or a data lake (yes, that’s an actual thing). And numbers aren’t even what we really want. As club executives, we’re working to derive insights from data and then draw on those insights to shape business decisions and, ultimately, improve business performance. So without a degree in data science how are we supposed to consolidate all of this information into a report that actually means something and we can use going forward?