Maturity models represent how organizational capabilities evolve in a stage-by-stage manner along an anticipated, desired, or “logical” maturation path.
Develop a Member Base That Will Be Around for Decades
by Devin Meister
May 29, 2019 at 1:43 PM
As generations and members change, clubs have to shift with them or risk being left behind.
Predictive Analytics Arrives at the Club
by Devin Meister
Mar 28, 2019 at 4:14 PM
For years clubs have relied on hunches, intuition, general observation, and basic historical information to create a mental image of member engagement.
The results were fuzzy at best, packed with blind spots at worst, and not really tangible. It certainly was not something you would present to a board of directors. And still, too often the first sign that a member was at risk was a cancellation notice. Those days are over.
Predictive Analytics – Clubs’ New View Forward
by Marilyn Cox
Mar 11, 2019 at 12:30 PM
Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers.
There’s an App for That - But Is It an App That’s Tapped?
by Marilyn Cox
Feb 21, 2019 at 2:47 PM
A decade ago Apple coined the phrase "there's an app for that", and ever since brands have clamored to design that identifiable icon that will be tapped daily. But with ‘Mobile First’ development now taking hold, many are left wondering, are apps still necessary?
Club Members Come Together Over Land
by Devin Meister
Feb 18, 2019 at 8:02 PM
“We're here for one thing: the love of the land and how to enjoy it with family and friends.” That’s not a statement some would expect from a private club.
Personalizing the Club Member Experience with Technology
by Marilyn Cox
Feb 13, 2019 at 6:37 PM
Tech isn’t going away. The question then is, “How do you add your club’s personal hospitality touch through the technology?” That's what Greg Gilg says, and what his team at the Field Club of Omaha, are constantly striving to figure out.
Top 10 Must-Dos at CMAA World Conference and Business Expo 2019
by Marilyn Cox
Feb 06, 2019 at 1:15 PM
We’re too excited to sleep! The CMAA World Conference and Club Business Expo is only a couple of weeks away. Like many of you, we’re planning everything we want to see and do.