Reactive decision-making is never the best option, and too many reactive decisions can damage your business in the long run.
Redefining Member Retention
by Devin Meister
Jun 20, 2022 at 12:44 PM
Member retention will always be the ultimate job-one at clubs because it's a direct reflection of the member experience.
Where Does the Member Experience Start?
by Devin Meister
Jun 06, 2022 at 12:18 PM
Where does the member experience start at your club? If you said at the gate of the grounds you’re probably at least 30 minutes late and a couple of years behind.
Find Your Most Valuable Club Data
by Devin Meister
May 24, 2022 at 9:01 PM
Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers. One thing for sure is that data is changing the way clubs operate and predictive analytics presents a huge opportunity. But it all starts with one big question: where do you find the data.
Private Club Tackles Member and Staff Challenges with Technology
by Devin Meister
May 20, 2022 at 1:32 PM
Delivering an exceptional member experience is what every club strives for today. Happy Hollow in Omaha, NE knows that they need to create memories that members can’t get anywhere else. That bar is continuously rising thanks to data-driven experiences outside of the club.
What Wait-listed Club Members Want
by Jason Becker, Golf Life Navigators
May 16, 2022 at 11:00 AM
The following blog post was contributed by Jason Becker, CEO of Golf Life Navigators.
Prospect sentiment toward waitlists should provide both concern and opportunity for the private club industry.
Reporting Helps Improve Private Club Member Experiences and Build Connections
by Devin Meister
May 15, 2022 at 2:28 PM
Connecting and creating a great member experience has always been about information. Historically that information came from direct contact and interactions with members, supplemented by any tidbits that staff members would share with each other.
Top Private Club Technology Trends: Creating a Total Experience
by Devin Meister
May 03, 2022 at 8:53 PM
The total experience of your club encompasses your members, staff, and everyone that comes into contact with your club. One thing they all have in common is that they expect a modern digital experience.
How Your Club Promoters Drive Real Value
by Devin Meister
Apr 25, 2022 at 2:00 PM
Industry Net Promoters grow twice as fast as their competitors. As members, your promoters buy more, stay longer, refer friends and help drive the club forward. The problem is that right now your best promoters aren’t promoting your club.
5 Benefits of Location-Based Marketing for Private Clubs
by Devin Meister
Feb 23, 2022 at 7:43 PM
Your members come to the club for experiences that they can’t get anywhere else. But technology, and specifically, mobile technology, has accelerated experiences and raised expectations outside of the club.
How Club Experiences Can Tee Off Against Skimpflation
by Devin Meister
Feb 04, 2022 at 7:09 PM
Canceled flights. Shorter hours. Slower service – if the restaurant is even open. Empty shelves. Forced into self-serve lanes and self-help channels everywhere. The view across industries is maddeningly repetitive: we’re paying more and getting less.
Shifting From Resignation to Reassessment; How to Accelerate Efficiencies and Employee Experiences
by Marilyn Cox
Feb 01, 2022 at 9:43 PM
The ‘Great Resignation’ is certainly taking its toll on businesses, with over 20 million people quitting their jobs in the second half of 2021. In fact, 4.4% of all positions in education are open, over 6% in retail, and more than 8% in health care.
The Top 10 Technology Trends That Will Impact the Private Club Industry in 2022
by Marilyn Cox
Jan 24, 2022 at 10:14 PM
From Total Experience to Everything-as-a-Service: The Top 10 Technology Trends That Will Impact the Private Club Industry in 2022
Clubessential Launches Private Club Industry’s First Location-Based Marketing Suite
by Marilyn Cox
Jan 19, 2022 at 1:24 PM
January 19, 2022 | Today, Clubessential announced the launch of the Private Club Industry’s first Location-Based Marketing Suite. To create exceptional experiences everywhere for private club members, clubs need to reach them at precisely the right place and time with the right message. That requires an integrated mix of technology.
Why Your Club Should Cancel Checks Forever
by Devin Meister
Oct 01, 2021 at 11:30 AM
Checks cost your club money. It’s a simple fact. While the actual amount might be disputed and vary from club to club, somewhere in between $1.22 and $8 per payment all told is a conservative figure.