For years clubs have relied on hunches, intuition, general observation, and basic historical information to create a mental image of member engagement.
The results were fuzzy at best, packed with blind spots at worst, and not really tangible. It certainly was not something you would present to a board of directors. And still, too often the first sign that a member was at risk was a cancellation notice. Those days are over.
Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers. Numbers collected from thousands of members, over dozens of years, across multiple systems, representing tens of thousands of transactions all colliding within a server, or a data warehouse, or a data lake (yes, that’s an actual thing). And numbers aren’t even what we really want. As club executives, we’re working to derive insights from data and then draw on those insights to shape business decisions and, ultimately, improve business performance. So without a degree in data science how are we supposed to consolidate all of this information into a report that actually means something and we can use going forward?
A decade ago Apple coined the phrase "there's an app for that", and ever since brands have clamored to design that identifiable icon that will be tapped daily. But with ‘Mobile First’ development now taking hold, many are left wondering, are apps still necessary?
“We're here for one thing: the love of the land and how to enjoy it with family and friends.” That’s not a statement some would expect from a private club.
Tech isn’t going away. The question then is, “How do you add your club’s personal hospitality touch through the technology?” That's what Greg Gilg says, and what his team at the Field Club of Omaha, are constantly striving to figure out.
We’re too excited to sleep! The CMAA World Conference and Club Business Expo is only a couple of weeks away. Like many of you, we’re planning everything we want to see and do.
Everybody wants “the best” club management software. But does that mean selecting specific components from a variety of vendors (best of breed) or going with a single platform across the board?
The PGA Show is where what’s new hits the industry before it hits the course or club - and word travels fast. That’s why professionals that are serious about golf and club management pay close attention to what happens here.
