An Overview of Changing Needs and How to Address Them.

Read More

We created the Private Club Maturity Model in 2022 as Clubessential’s contribution to growing the industry and assisting private clubs with creating tangible blueprints to guide their club’s future.

Read More

With Clubessential’s Membership Analytics Predictor, your club can monitor vital engagement scores across every generation. Equip your team with custom insight featuring your members and their utilization of your facilities and services.

Read More

Clubessential’s app is more personal and user-friendly than ever, offering an intuitive home screen and various powerful features to drive engagement at your club. The events section allows members to scroll through upcoming events and even register right from the calendar widget, with or without registration fees, all of which is entirely at your command.

Read More

A spa is, by its very nature, intended to be an oasis of relaxation and luxury. But does this atmosphere of calm and ease at your club’s spa begin and end with your services alone? If your answer is ‘yes’, you’re missing out on a seamless process that is necessary to attract, retain, and satisfy your members.

Read More

Reactive decision-making is never the best option, and too many reactive decisions can damage your business in the long run.

Read More

Member retention will always be the ultimate job-one at clubs because it's a direct reflection of the member experience.

Read More

Where does the member experience start at your club? If you said at the gate of the grounds you’re probably at least 30 minutes late and a couple of years behind.

Read More

Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers. One thing for sure is that data is changing the way clubs operate and predictive analytics presents a huge opportunity. But it all starts with one big question: where do you find the data. 

Read More

Delivering an exceptional member experience is what every club strives for today. Happy Hollow in Omaha, NE knows that they need to create memories that members can’t get anywhere else. That bar is continuously rising thanks to data-driven experiences outside of the club.

Read More

The following blog post was contributed by Jason Becker, CEO of Golf Life Navigators. 

Prospect sentiment toward waitlists should provide both concern and opportunity for the private club industry.

Read More

Connecting and creating a great member experience has always been about information. Historically that information came from direct contact and interactions with members, supplemented by any tidbits that staff members would share with each other.

Read More

The total experience of your club encompasses your members, staff, and everyone that comes into contact with your club. One thing they all have in common is that they expect a modern digital experience.

Read More

Industry Net Promoters grow twice as fast as their competitors. As members, your promoters buy more, stay longer, refer friends and help drive the club forward. The problem is that right now your best promoters aren’t promoting your club.

Read More

Your members come to the club for experiences that they can’t get anywhere else. But technology, and specifically, mobile technology, has accelerated experiences and raised expectations outside of the club.

Read More