The Year of Clubs Within Clubs

by Marilyn Cox

 Oct 22, 2019 at 4:23 PM

There is a trend impacting both private country clubs and boutique fitness studios. Social clubs, fitness clubs, country clubs, and even retailers are trying to satisfy 3 major audiences that all share a common need:

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The Role of Data in the Experience Economy

by Marilyn Cox

 Sep 23, 2019 at 7:21 PM

Over the last decade, clubs have been inundated with data to help them optimize club operations. However, this valuable O-data (operational data) is typically fragmented, stored in various systems, and difficult to align into a narrative that informs the board and club decision-making.

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The Experience Age Is Coming - Will Your Club Keep Its Throne?

by Marilyn Cox

 Aug 23, 2019 at 6:10 PM

The member experience is top of mind for many clubs and has been from the start. Step outside of the private club industry and you’ll see that attention to member and customer experiences are reaching a coming of age - The Experience Age (more on this later).

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Announcing the Private Club Industry's First Predictive Analytics Platform

by Devin Meister

 Jul 16, 2019 at 12:36 PM

Clubessential, an all-in-one member engagement and management software provider for private clubs, is excited to announce the launch of their Membership Analytics Predictor solution, the private club industry’s first predictive analytics platform.

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Find Your Way Forward

by Devin Meister

 Jul 05, 2019 at 7:47 PM

Maturity models represent how organizational capabilities evolve in a stage-by-stage manner along an anticipated, desired, or “logical” maturation path.

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Develop a Member Base That Will Be Around for Decades

by Devin Meister

 May 29, 2019 at 1:43 PM

As generations and members change, clubs have to shift with them or risk being left behind.

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Predictive Analytics Arrives at the Club

by Devin Meister

 Mar 28, 2019 at 4:14 PM

For years clubs have relied on hunches, intuition, general observation, and basic historical information to create a mental image of member engagement.

The results were fuzzy at best, packed with blind spots at worst, and not really tangible. It certainly was not something you would present to a board of directors. And still, too often the first sign that a member was at risk was a cancellation notice. Those days are over.

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The Secret to CRM Success?

by Marilyn Cox

 Mar 21, 2019 at 3:17 PM

Evolve from Record Management to Relationship Management

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Predictive Analytics – Clubs’ New View Forward

by Marilyn Cox

 Mar 11, 2019 at 12:30 PM

Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers.

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