We created the Private Club Maturity Model in 2022 as Clubessential’s contribution to growing the industry and assisting private clubs with creating tangible blueprints to guide their club’s future.

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With Clubessential’s Membership Analytics Predictor, your club can monitor vital engagement scores across every generation. Equip your team with custom insight featuring your members and their utilization of your facilities and services.

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Clubessential’s app is more personal and user-friendly than ever, offering an intuitive home screen and various powerful features to drive engagement at your club. The events section allows members to scroll through upcoming events and even register right from the calendar widget, with or without registration fees, all of which is entirely at your command.

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A spa is, by its very nature, intended to be an oasis of relaxation and luxury. But does this atmosphere of calm and ease at your club’s spa begin and end with your services alone? If your answer is ‘yes’, you’re missing out on a seamless process that is necessary to attract, retain, and satisfy your members.

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Reactive decision-making is never the best option, and too many reactive decisions can damage your business in the long run.

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Member retention will always be the ultimate job-one at clubs because it's a direct reflection of the member experience.

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Where does the member experience start at your club? If you said at the gate of the grounds you’re probably at least 30 minutes late and a couple of years behind.

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Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers. One thing for sure is that data is changing the way clubs operate and predictive analytics presents a huge opportunity. But it all starts with one big question: where do you find the data. 

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Delivering an exceptional member experience is what every club strives for today. Happy Hollow in Omaha, NE knows that they need to create memories that members can’t get anywhere else. That bar is continuously rising thanks to data-driven experiences outside of the club.

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The following blog post was contributed by Jason Becker, CEO of Golf Life Navigators. 

Prospect sentiment toward waitlists should provide both concern and opportunity for the private club industry.

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Connecting and creating a great member experience has always been about information. Historically that information came from direct contact and interactions with members, supplemented by any tidbits that staff members would share with each other.

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The total experience of your club encompasses your members, staff, and everyone that comes into contact with your club. One thing they all have in common is that they expect a modern digital experience.

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Industry Net Promoters grow twice as fast as their competitors. As members, your promoters buy more, stay longer, refer friends and help drive the club forward. The problem is that right now your best promoters aren’t promoting your club.

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Your members come to the club for experiences that they can’t get anywhere else. But technology, and specifically, mobile technology, has accelerated experiences and raised expectations outside of the club.

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Canceled flights. Shorter hours. Slower service – if the restaurant is even open. Empty shelves. Forced into self-serve lanes and self-help channels everywhere. The view across industries is maddeningly repetitive: we’re paying more and getting less. 

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