PGA Show 2020: Navigating the Next Generation of Golf Experience

by Marilyn Cox

 Jan 10, 2020 at 7:24 PM

Ready to walk the equivalent of 45 holes? That’s what this year’s PGA Show will offer.

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Connecting Authentically - Why Social Media is a Gift to Your Members

by Marilyn Cox

 Dec 23, 2019 at 3:42 PM

The rise of social media has had a massive impact on the role in decision making and brand advocacy.

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2020 Begins the Experience Age for the Club Industry - 5 Trends

by Marilyn Cox

 Dec 20, 2019 at 12:30 PM

Ohmagosh, it’s time once more for the multitude of annual predictions posts! But this coming year promises to be particularly pivotal.

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Off Course is On Target – for Women

by Devin Meister

 Dec 17, 2019 at 3:04 PM


For too many years it was an open secret, or more accurately, an accepted norm, that the private country club model catered to men and golf, and probably in that order.

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The Gift of Payments – For You and Your Members – No Catch

by Devin Meister

 Nov 20, 2019 at 2:42 PM

You work hard to create an exceptional experience for your members. You’ve poured over plans for capital improvements, ensured that your food and cocktail menus reflect the latest trends, and updated your website technology.

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Modernize Your Club Plan Process - A Tool for Your 2020 Planning

by Marilyn Cox

 Nov 18, 2019 at 2:49 PM

I’m a believer, and practitioner of the 1/3 – 2/3 rule. 

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The Year of Clubs Within Clubs

by Marilyn Cox

 Oct 22, 2019 at 4:23 PM

There is a trend impacting both private country clubs and boutique fitness studios. Social clubs, fitness clubs, country clubs, and even retailers are trying to satisfy 3 major audiences that all share a common need:

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The Role of Data in the Experience Economy

by Marilyn Cox

 Sep 23, 2019 at 7:21 PM

Over the last decade, clubs have been inundated with data to help them optimize club operations. However, this valuable O-data (operational data) is typically fragmented, stored in various systems, and difficult to align into a narrative that informs the board and club decision-making.

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The Experience Age Is Coming - Will Your Club Keep Its Throne?

by Marilyn Cox

 Aug 23, 2019 at 6:10 PM

The member experience is top of mind for many clubs and has been from the start. Step outside of the private club industry and you’ll see that attention to member and customer experiences are reaching a coming of age - The Experience Age (more on this later).

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