Ready to walk the equivalent of 45 holes? That’s what this year’s PGA Show will offer.
The rise of social media has had a massive impact on the role in decision making and brand advocacy.
Ohmagosh, it’s time once more for the multitude of annual predictions posts! But this coming year promises to be particularly pivotal.
For too many years it was an open secret, or more accurately, an accepted norm, that the private country club model catered to men and golf, and probably in that order.
You work hard to create an exceptional experience for your members. You’ve poured over plans for capital improvements, ensured that your food and cocktail menus reflect the latest trends, and updated your website technology.
I’m a believer, and practitioner of the 1/3 – 2/3 rule.
There is a trend impacting both private country clubs and boutique fitness studios. Social clubs, fitness clubs, country clubs, and even retailers are trying to satisfy 3 major audiences that all share a common need:
Over the last decade, clubs have been inundated with data to help them optimize club operations. However, this valuable O-data (operational data) is typically fragmented, stored in various systems, and difficult to align into a narrative that informs the board and club decision-making.
The member experience is top of mind for many clubs and has been from the start. Step outside of the private club industry and you’ll see that attention to member and customer experiences are reaching a coming of age - The Experience Age (more on this later).