The Private Club Landscape is Shifting - Where Do You Stand?

by Kelsie Stone

 Oct 21, 2022 at 12:00 PM

We created the Private Club Maturity Model in 2022 as Clubessential’s contribution to growing the industry and assisting private clubs with creating tangible blueprints to guide their club’s future.

Read More

Generational Insights Your Club Needs

by Geoff Andrews

 Sep 20, 2022 at 3:08 PM

With Clubessential’s Membership Analytics Predictor, your club can monitor vital engagement scores across every generation. Equip your team with custom insight featuring your members and their utilization of your facilities and services.

 

Read More

Your Mobile App, More Personal and User-Friendly Than Ever

by Kelsie Stone

 Sep 02, 2022 at 8:20 PM

Clubessential’s app is more personal and user-friendly than ever, offering an intuitive home screen and various powerful features to drive engagement at your club. The events section allows members to scroll through upcoming events and even register right from the calendar widget, with or without registration fees, all of which is entirely at your command.

 

Read More

The Changing Landscape of Spa Reservations

by Kelsie Stone

 Aug 02, 2022 at 10:00 PM

A spa is, by its very nature, intended to be an oasis of relaxation and luxury. But does this atmosphere of calm and ease at your club’s spa begin and end with your services alone? If your answer is ‘yes’, you’re missing out on a seamless process that is necessary to attract, retain, and satisfy your members.

Read More

Top Club Trends: Decision Intelligence

by Erin Goulding

 Jul 01, 2022 at 1:15 PM

Reactive decision-making is never the best option, and too many reactive decisions can damage your business in the long run.

Read More

Redefining Member Retention

by Devin Meister

 Jun 20, 2022 at 12:44 PM

Member retention will always be the ultimate job-one at clubs because it's a direct reflection of the member experience.

Read More

Where Does the Member Experience Start?

by Devin Meister

 Jun 06, 2022 at 12:18 PM

Where does the member experience start at your club? If you said at the gate of the grounds you’re probably at least 30 minutes late and a couple of years behind.

Read More

Find Your Most Valuable Club Data

by Devin Meister

 May 24, 2022 at 9:01 PM

Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers. One thing for sure is that data is changing the way clubs operate and predictive analytics presents a huge opportunity. But it all starts with one big question: where do you find the data. 

Read More

Private Club Tackles Member and Staff Challenges with Technology

by Devin Meister

 May 20, 2022 at 1:32 PM

Delivering an exceptional member experience is what every club strives for today. Happy Hollow in Omaha, NE knows that they need to create memories that members can’t get anywhere else. That bar is continuously rising thanks to data-driven experiences outside of the club.

Read More

What Wait-listed Club Members Want

by Jason Becker, Golf Life Navigators

 May 16, 2022 at 11:00 AM

The following blog post was contributed by Jason Becker, CEO of Golf Life Navigators. 

Prospect sentiment toward waitlists should provide both concern and opportunity for the private club industry.

Read More

Reporting Helps Improve Private Club Member Experiences and Build Connections

by Devin Meister

 May 15, 2022 at 2:28 PM

Connecting and creating a great member experience has always been about information. Historically that information came from direct contact and interactions with members, supplemented by any tidbits that staff members would share with each other.

Read More

Top Private Club Technology Trends: Creating a Total Experience

by Devin Meister

 May 03, 2022 at 8:53 PM

The total experience of your club encompasses your members, staff, and everyone that comes into contact with your club. One thing they all have in common is that they expect a modern digital experience.

Read More

How Your Club Promoters Drive Real Value

by Devin Meister

 Apr 25, 2022 at 2:00 PM

Industry Net Promoters grow twice as fast as their competitors. As members, your promoters buy more, stay longer, refer friends and help drive the club forward. The problem is that right now your best promoters aren’t promoting your club.

Read More

5 Benefits of Location-Based Marketing for Private Clubs

by Devin Meister

 Feb 23, 2022 at 7:43 PM

Your members come to the club for experiences that they can’t get anywhere else. But technology, and specifically, mobile technology, has accelerated experiences and raised expectations outside of the club.

Read More

How Club Experiences Can Tee Off Against Skimpflation

by Devin Meister

 Feb 04, 2022 at 7:09 PM

Canceled flights. Shorter hours. Slower service – if the restaurant is even open. Empty shelves. Forced into self-serve lanes and self-help channels everywhere. The view across industries is maddeningly repetitive: we’re paying more and getting less. 

Read More