“We should redesign our website.” Everyone involved with a website has probably said that more than once.
Develop a Member Base That Will Be Around for Decades
by Devin Meister
May 29, 2019 at 1:43 PM
As generations and members change, clubs have to shift with them or risk being left behind.
Building the Team of the Future
by Devin Meister
May 01, 2019 at 6:42 PM
It’s no secret that some clubs have struggled as membership attitudes and priorities have changed dramatically. Clubs that have hired and retained the right employees have an advantage.
Accelerate Your Career Development
by Stephanie Stouffer
Apr 05, 2019 at 3:35 PM
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Attention Florida Club Professionals: Wondering what you need to take the next step in your career? Curious how the next generation of club leaders are attracting and retaining new members?
Predictive Analytics Arrives at the Club
by Devin Meister
Mar 28, 2019 at 4:14 PM
For years clubs have relied on hunches, intuition, general observation, and basic historical information to create a mental image of member engagement.
The results were fuzzy at best, packed with blind spots at worst, and not really tangible. It certainly was not something you would present to a board of directors. And still, too often the first sign that a member was at risk was a cancellation notice. Those days are over.
Predictive Analytics – Clubs’ New View Forward
by Marilyn Cox
Mar 11, 2019 at 12:30 PM
Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers.
Generations Starving for Relationships
by Devin Meister
Mar 05, 2019 at 5:40 PM
“What we're finding is that individuals are starving for relationships.” That’s what Graham House, Clubhouse and Lodging Manager of Cordillera Ranch sees as one of the biggest changes - and opportunities - for clubs.