Private Club Tackles Member and Staff Challenges with Technology

by Devin Meister

 May 20, 2022 at 1:32 PM

Delivering an exceptional member experience is what every club strives for today. Happy Hollow in Omaha, NE knows that they need to create memories that members can’t get anywhere else. That bar is continuously rising thanks to data-driven experiences outside of the club.

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What Wait-listed Club Members Want

by Jason Becker, Golf Life Navigators

 May 16, 2022 at 11:00 AM

The following blog post was contributed by Jason Becker, CEO of Golf Life Navigators. 

Prospect sentiment toward waitlists should provide both concern and opportunity for the private club industry. “Golf, even at its peak levels of popularity, still comes with challenges.” –Joe Steranka, former CEO of the PGA of America.

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Reporting Helps Improve Private Club Member Experiences and Build Connections

by Devin Meister

 May 15, 2022 at 2:28 PM

Connecting and creating a great member experience has always been about information. Historically that information came from direct contact and interactions with members, supplemented by any tidbits that staff members would share with each other.

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Driving and Engaging Private Club Membership with Technology

by Devin Meister

 May 11, 2022 at 1:58 PM

Time is a resource that is always in short supply and becoming even more precious. It’s especially important from the perspective of every club.

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Top Private Club Technology Trends: Creating a Total Experience

by Devin Meister

 May 03, 2022 at 8:53 PM

The total experience of your club encompasses your members, staff, and everyone that comes into contact with your club. One thing they all have in common is that they expect a modern digital experience.

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How Your Club Promoters Drive Real Value

by Devin Meister

 Apr 25, 2022 at 2:00 PM

Industry Net Promoters grow twice as fast as their competitors. As members, your promoters buy more, stay longer, refer friends and help drive the club forward. The problem is that right now your best promoters aren’t promoting your club.

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New Software Implementation is a Team Sport at Happy Hollow Club

by Devin Meister

 Apr 15, 2022 at 3:04 PM

When Happy Hollow Country Club in Omaha, Nebraska made the decision to implement Clubessential, they made sure that the people that were impacted the most were involved in the process.

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5 Benefits of Location-Based Marketing for Private Clubs

by Devin Meister

 Feb 23, 2022 at 7:43 PM

Your members come to the club for experiences that they can’t get anywhere else. But technology, and specifically, mobile technology, has accelerated experiences and raised expectations outside of the club.

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How Club Experiences Can Tee Off Against Skimpflation

by Devin Meister

 Feb 04, 2022 at 7:09 PM

Canceled flights. Shorter hours. Slower service – if the restaurant is even open. Empty shelves. Forced into self-serve lanes and self-help channels everywhere. The view across industries is maddeningly repetitive: we’re paying more and getting less. 

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Shifting From Resignation to Reassessment; How to Accelerate Efficiencies and Employee Experiences

by Marilyn Cox

 Feb 01, 2022 at 9:43 PM

The ‘Great Resignation’ is certainly taking its toll on businesses, with over 20 million people quitting their jobs in the second half of 2021. In fact, 4.4% of all positions in education are open, over 6% in retail, and more than 8% in health care.

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The Top 10 Technology Trends That Will Impact the Private Club Industry in 2022

by Marilyn Cox

 Jan 24, 2022 at 10:14 PM

From Total Experience to Everything-as-a-Service: The Top 10 Technology Trends That Will Impact the Private Club Industry in 2022

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Clubessential Launches Private Club Industry’s First Location-Based Marketing Suite

by Marilyn Cox

 Jan 19, 2022 at 1:24 PM

January 19, 2022 | Today, Clubessential announced the launch of the Private Club Industry’s first Location-Based Marketing Suite. To create exceptional experiences everywhere for private club members, clubs need to reach them at precisely the right place and time with the right message. That requires an integrated mix of technology.

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Duxbury Yacht Club Sails Forward with Members and Technology

by Devin Meister

 Jan 18, 2022 at 8:08 PM

Like other clubs across the country, while COVID clamped a vise-grip on many activities, Duxbury Yacht Club saw record levels of engagement and member participation even as many social activities were canceled.

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3 Checklists to Prepare Your Club for the Holiday Season

by Marilyn Cox

 Dec 06, 2021 at 7:33 PM

Tis’ the Season to Prepare for the Holiday Season

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Status at the Club Takes a New Turn - Tracking Vaccinations

by Devin Meister

 Nov 01, 2021 at 6:20 PM

The safety of your members and staff is and should always be a top priority. Now that many states are restricting indoor activities based on vaccination status, it places another layer of responsibility on club management.

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