Delivering an exceptional member experience is what every club strives for today. Happy Hollow in Omaha, NE knows that they need to create memories that members can’t get anywhere else. That bar is continuously rising thanks to data-driven experiences outside of the club.
The following blog post was contributed by Jason Becker, CEO of Golf Life Navigators.
Prospect sentiment toward waitlists should provide both concern and opportunity for the private club industry. “Golf, even at its peak levels of popularity, still comes with challenges.” –Joe Steranka, former CEO of the PGA of America.
Connecting and creating a great member experience has always been about information. Historically that information came from direct contact and interactions with members, supplemented by any tidbits that staff members would share with each other.
Time is a resource that is always in short supply and becoming even more precious. It’s especially important from the perspective of every club.
The total experience of your club encompasses your members, staff, and everyone that comes into contact with your club. One thing they all have in common is that they expect a modern digital experience.
Industry Net Promoters grow twice as fast as their competitors. As members, your promoters buy more, stay longer, refer friends and help drive the club forward. The problem is that right now your best promoters aren’t promoting your club.
When Happy Hollow Country Club in Omaha, Nebraska made the decision to implement Clubessential, they made sure that the people that were impacted the most were involved in the process.
Your members come to the club for experiences that they can’t get anywhere else. But technology, and specifically, mobile technology, has accelerated experiences and raised expectations outside of the club.
Canceled flights. Shorter hours. Slower service – if the restaurant is even open. Empty shelves. Forced into self-serve lanes and self-help channels everywhere. The view across industries is maddeningly repetitive: we’re paying more and getting less.
The ‘Great Resignation’ is certainly taking its toll on businesses, with over 20 million people quitting their jobs in the second half of 2021. In fact, 4.4% of all positions in education are open, over 6% in retail, and more than 8% in health care.
From Total Experience to Everything-as-a-Service: The Top 10 Technology Trends That Will Impact the Private Club Industry in 2022
January 19, 2022 | Today, Clubessential announced the launch of the Private Club Industry’s first Location-Based Marketing Suite. To create exceptional experiences everywhere for private club members, clubs need to reach them at precisely the right place and time with the right message. That requires an integrated mix of technology.
Like other clubs across the country, while COVID clamped a vise-grip on many activities, Duxbury Yacht Club saw record levels of engagement and member participation even as many social activities were canceled.
The safety of your members and staff is and should always be a top priority. Now that many states are restricting indoor activities based on vaccination status, it places another layer of responsibility on club management.
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