“Clubs are facing a crossroads: adapt or become irrelevant.”
Building the Team of the Future
by Devin Meister
May 01, 2019 at 6:42 PM
It’s no secret that some clubs have struggled as membership attitudes and priorities have changed dramatically. Clubs that have hired and retained the right employees have an advantage.
Accelerate Your Career Development
by Stephanie Stouffer
Apr 05, 2019 at 3:35 PM
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Attention Florida Club Professionals: Wondering what you need to take the next step in your career? Curious how the next generation of club leaders are attracting and retaining new members?
Predictive Analytics Arrives at the Club
by Devin Meister
Mar 28, 2019 at 4:14 PM
For years clubs have relied on hunches, intuition, general observation, and basic historical information to create a mental image of member engagement.
The results were fuzzy at best, packed with blind spots at worst, and not really tangible. It certainly was not something you would present to a board of directors. And still, too often the first sign that a member was at risk was a cancellation notice. Those days are over.
Predictive Analytics – Clubs’ New View Forward
by Marilyn Cox
Mar 11, 2019 at 12:30 PM
Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers. Numbers collected from thousands of members, over dozens of years, across multiple systems, representing tens of thousands of transactions all colliding within a server, or a data warehouse, or a data lake (yes, that’s an actual thing). And numbers aren’t even what we really want. As club executives, we’re working to derive insights from data and then draw on those insights to shape business decisions and, ultimately, improve business performance. So without a degree in data science how are we supposed to consolidate all of this information into a report that actually means something and we can use going forward?
Generations Starving for Relationships
by Devin Meister
Mar 05, 2019 at 5:40 PM
“What we're finding is that individuals are starving for relationships.” That’s what Graham House, Clubhouse and Lodging Manager of Cordillera Ranch sees as one of the biggest changes - and opportunities - for clubs.
There’s an App for That - But Is It an App That’s Tapped?
by Marilyn Cox
Feb 21, 2019 at 2:47 PM
A decade ago Apple coined the phrase "there's an app for that", and ever since brands have clamored to design that identifiable icon that will be tapped daily. But with ‘Mobile First’ development now taking hold, many are left wondering, are apps still necessary?
Club Members Come Together Over Land
by Devin Meister
Feb 18, 2019 at 8:02 PM
“We're here for one thing: the love of the land and how to enjoy it with family and friends.” That’s not a statement some would expect from a private club.