Over the last year we’ve profiled clubs and individuals who exemplify the Next Generation of Leaders in the industry. Through the last few weeks, our definition of leadership has certainly expanded.

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Without a doubt, we have entered unprecedented times for our society. And while the situation is still changing as we write this, one thing we know is that the technology tools we have available better equip us to deal with events at hand than ever before.

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Optimized member carryout experience. It might seem like an oxymoron. For years the goal has been to get members to the club and keep them there as long as possible to maximize their engagement.

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Clubs are built on relationships, interactions, and personal experience. What happens when unexpected events put a wall between our club and our members? Just a few years ago, it would have been disappointing to our members and potentially disastrous for the club and staff.

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At a time when social distancing is becoming the new norm, please know that we here at Clubessential are committed to supporting you and your club with a solution that will foster the engagement you are looking for, without the risks that you aren’t.

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One thing that Stacey Wickham, Assistant Controller at Birchwood Farms Golf & Country Club in Harbor Springs, Michigan loves is the unpredictability of her role.

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Capital improvements are a big deal at clubs. Check any of the regular publications and you’ll see a list of projects, renovations or new builds that are planned, ongoing, or just recently completed.

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The word ‘customized’ is tossed around a lot, but often incorrectly.

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