Predictive Analytics – Clubs’ New View Forward
by Marilyn Cox
Mar 11, 2019 at 12:30 PM
Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers. Numbers collected from thousands of members, over dozens of years, across multiple systems, representing tens of thousands of transactions all colliding within a server, or a data warehouse, or a data lake (yes, that’s an actual thing). And numbers aren’t even what we really want. As club executives, we’re working to derive insights from data and then draw on those insights to shape business decisions and, ultimately, improve business performance. So without a degree in data science how are we supposed to consolidate all of this information into a report that actually means something and we can use going forward?
Generations Starving for Relationships
by Devin Meister
Mar 05, 2019 at 5:40 PM
“What we're finding is that individuals are starving for relationships.” That’s what Graham House, Clubhouse and Lodging Manager of Cordillera Ranch sees as one of the biggest changes - and opportunities - for clubs.
There’s an App for That - But Is It an App That’s Tapped?
by Marilyn Cox
Feb 21, 2019 at 2:47 PM
A decade ago Apple coined the phrase "there's an app for that", and ever since brands have clamored to design that identifiable icon that will be tapped daily. But with ‘Mobile First’ development now taking hold, many are left wondering, are apps still necessary?
Club Members Come Together Over Land
by Devin Meister
Feb 18, 2019 at 8:02 PM
“We're here for one thing: the love of the land and how to enjoy it with family and friends.” That’s not a statement some would expect from a private club.
Personalizing the Club Member Experience with Technology
by Marilyn Cox
Feb 13, 2019 at 6:37 PM
Tech isn’t going away. The question then is, “How do you add your club’s personal hospitality touch through the technology?” That's what Greg Gilg says, and what his team at the Field Club of Omaha, are constantly striving to figure out.
Nominate a Next Generation Club Industry Leader
by Devin Meister
Feb 10, 2019 at 6:47 PM
Do you know someone who is moving in synch with new audiences and continuously bringing new ideas to your club? Tell us about it!
Top 10 Must-Dos at CMAA World Conference and Business Expo 2019
by Marilyn Cox
Feb 06, 2019 at 1:15 PM
We’re too excited to sleep! The CMAA World Conference and Club Business Expo is only a couple of weeks away. Like many of you, we’re planning everything we want to see and do.
Why Leaders in the Club Industry Choose Single Platforms
by Devin Meister
Jan 31, 2019 at 2:27 PM
Everybody wants “the best” club management software. But does that mean selecting specific components from a variety of vendors (best of breed) or going with a single platform across the board?