The following blog post was contributed by Jason Becker, CEO of Golf Life Navigators.
Prospect sentiment toward waitlists should provide both concern and opportunity for the private club industry. “Golf, even at its peak levels of popularity, still comes with challenges.” –Joe Steranka, former CEO of the PGA of America.
Connecting and creating a great member experience has always been about information. Historically that information came from direct contact and interactions with members, supplemented by any tidbits that staff members would share with each other.
Time is a resource that is always in short supply and becoming even more precious. It’s especially important from the perspective of every club.
The total experience of your club encompasses your members, staff, and everyone that comes into contact with your club. One thing they all have in common is that they expect a modern digital experience.
Industry Net Promoters grow twice as fast as their competitors. As members, your promoters buy more, stay longer, refer friends and help drive the club forward. The problem is that right now your best promoters aren’t promoting your club.
Your members come to the club for experiences that they can’t get anywhere else. But technology, and specifically, mobile technology, has accelerated experiences and raised expectations outside of the club.
Canceled flights. Shorter hours. Slower service – if the restaurant is even open. Empty shelves. Forced into self-serve lanes and self-help channels everywhere. The view across industries is maddeningly repetitive: we’re paying more and getting less.
The ‘Great Resignation’ is certainly taking its toll on businesses, with over 20 million people quitting their jobs in the second half of 2021. In fact, 4.4% of all positions in education are open, over 6% in retail, and more than 8% in health care.
From Total Experience to Everything-as-a-Service: The Top 10 Technology Trends That Will Impact the Private Club Industry in 2022
Like other clubs across the country, while COVID clamped a vise-grip on many activities, Duxbury Yacht Club saw record levels of engagement and member participation even as many social activities were canceled.
The safety of your members and staff is and should always be a top priority. Now that many states are restricting indoor activities based on vaccination status, it places another layer of responsibility on club management.
Established in 1966, the Mullholland Tennis club offers stunning views, great amenities, and courts bathed in Southern California sun-shine available year-round to its hundreds of members. What it doesn’t offer for its controller Jon MacMillan is a minute of rest or a slow season.
Checks cost your club money. It’s a simple fact. While the actual amount might be disputed and vary from club to club, somewhere in between $1.22 and $8 per payment all told is a conservative figure.
City clubs have always been a reprieve from the hustle and bustle of streets that surround them. But because things aren’t as chaotic, and because there are fewer distractions, every action is amplified and noticed. That makes creating an exceptional experience an exercise in detail.
“I don’t know why any controller wouldn’t want to do this.” That’s what Leilani Sivsov, CCM, Chief Operating Officer, Coldstream Country Club, says about CE Payments.