“We're here for one thing: the love of the land and how to enjoy it with family and friends.” That’s not a statement some would expect from a private club.
Personalizing the Club Member Experience with Technology
by Marilyn Cox
Feb 13, 2019 at 6:37 PM
Tech isn’t going away. The question then is, “How do you add your club’s personal hospitality touch through the technology?” That's what Greg Gilg says, and what his team at the Field Club of Omaha, are constantly striving to figure out.
6 Steps to Deliver Value-Add to Your Members
by Marilyn Cox
Jan 03, 2019 at 6:30 PM
Personal tailored experiences are what your members expect every time they enter your club. You greet them by name, know their interests, and have connected with their families. But does this member experience extend to your online interactions?
How to Develop Trust with Your Board and Your Members
by Maria Holler
Dec 20, 2018 at 2:05 PM
A club board is the best tool that we as club professionals could ever have… but only if we develop a trusting relationship with the board that then filters into the general membership of our club.
How to Offer Self-Service to Your Members and Staff
by David Higgins
Nov 30, 2018 at 1:00 PM
You've extended methods of self-service to your members in the form of reservations, mobile technology, and the like. But how can you do the same for your staff?
Eliminate Time But Gain Insight: Reporting Made Simple and More Valuable
by Marilyn Cox
Nov 21, 2018 at 6:00 PM
Develop highly customized reports. Use graphing options to visualize the story associated with the numbers. Generate custom financial statements and general ledger reporting, budget to actual comparisons, and more for time periods important to you. Use 100 stock reports.
Three Steps for Developing an Inclusive Strategy for Current & Future Members
by Maria Holler
Nov 02, 2018 at 7:30 PM
You may be asking yourself what protecting your brand has to do with making members feel inclusive. Members and staff want to feel good about the organization they are a part of so the public image of the club is vitally important. There are many things you can do to protect your brand from labels.
Mind Your Members - Mine Your Guests
by Marilyn Cox
Oct 26, 2018 at 1:30 PM
Recognize the brand power of your members. Identify creative uses of your club space to entice guests. Think beyond basic demographics. Bring consistency to your reservation process. Leverage reservation systems and mobile apps to avoid inconsistencies and improve data capture. Give them a reason why. Leverage your marketing technology for personalization and segmentation based on preferences. Deliver invitations and event notifications through multiple channels like mobile applications and emails. Use your CRM system for historic insight to drive future outreach.
