Personal tailored experiences are what your members expect every time they enter your club. You greet them by name, know their interests, and have connected with their families. But does this member experience extend to your online interactions?
How to Develop Trust with Your Board and Your Members
by Maria Holler
Dec 20, 2018 at 2:05 PM
A club board is the best tool that we as club professionals could ever have… but only if we develop a trusting relationship with the board that then filters into the general membership of our club.
How to Offer Self-Service to Your Members and Staff
by David Higgins
Nov 30, 2018 at 1:00 PM
You've extended methods of self-service to your members in the form of reservations, mobile technology, and the like. But how can you do the same for your staff?
Eliminate Time But Gain Insight: Reporting Made Simple and More Valuable
by Marilyn Cox
Nov 21, 2018 at 6:00 PM
Develop highly customized reports. Use graphing options to visualize the story associated with the numbers. Generate custom financial statements and general ledger reporting, budget to actual comparisons, and more for time periods important to you. Use 100 stock reports.
Three Steps for Developing an Inclusive Strategy for Current & Future Members
by Maria Holler
Nov 02, 2018 at 7:30 PM
You may be asking yourself what protecting your brand has to do with making members feel inclusive. Members and staff want to feel good about the organization they are a part of so the public image of the club is vitally important. There are many things you can do to protect your brand from labels.
Mind Your Members - Mine Your Guests
by Marilyn Cox
Oct 26, 2018 at 1:30 PM
Recognize the brand power of your members. Identify creative uses of your club space to entice guests. Think beyond basic demographics. Bring consistency to your reservation process. Leverage reservation systems and mobile apps to avoid inconsistencies and improve data capture. Give them a reason why. Leverage your marketing technology for personalization and segmentation based on preferences. Deliver invitations and event notifications through multiple channels like mobile applications and emails. Use your CRM system for historic insight to drive future outreach.
Pssst … the Gap in Your Compliance is Showing: Steps for Addressing your ADA Needs
by Marilyn Cox
Oct 15, 2018 at 2:00 PM
Maybe you have a few gaps in your ADA web compliance. They can be fixed. If you had issues with sidewalk or doorway accessibility you’d call a contractor. Don’t feel like you have to go it alone with your website.
Securing Private Club Membership Sales Using Video Marketing
by Emily Latham
Dec 11, 2017 at 1:39 PM
Video marketing is an essential part of the sales process for private clubs. Video can be used on your private club website or social media.