Established in 1966, the Mullholland Tennis club offers stunning views, great amenities, and courts bathed in Southern California sun-shine available year-round to its hundreds of members. What it doesn’t offer for its controller Jon MacMillan is a minute of rest or a slow season.
Checks cost your club money. It’s a simple fact. While the actual amount might be disputed and vary from club to club, somewhere in between $1.22 and $8 per payment all told is a conservative figure.
City clubs have always been a reprieve from the hustle and bustle of streets that surround them. But because things aren’t as chaotic, and because there are fewer distractions, every action is amplified and noticed. That makes creating an exceptional experience an exercise in detail.
“I don’t know why any controller wouldn’t want to do this.” That’s what Leilani Sivsov, CCM, Chief Operating Officer, Coldstream Country Club, says about CE Payments.
To say that things are changing in the club industry would be an understatement. The past year accelerated many things that were already in motion for clubs everywhere.
Ordinarily, when you hear the term “creative” and “math” it’s a sign to run for the hills and never look back. Nothing good can come from that, not even a $100 million deli.
Why is member’s equity important to your club? That’s what will ultimately determine the ability for you to invest in the assets for your club.
Without a doubt, we’re emerging from one of the most unprecedented times for our society. And while the situation is still evolving, one thing we know is that the technology we have available has better equipped us to deal with these events. But these changes are not temporary.
Mobile ordering allows members to quickly and conveniently place food orders from your club’s mobile app for pick-up, curbside, or delivery at specified locations. That’s great for them, but there are also huge benefits for the club that adds up to revenue that will get everyone’s attention.
How are you measuring member engagement at your club? It’s one, if not the most critical piece of information that determines success, and too often, it’s left to our gut or instincts.
Has the role of technology changed, or just been accelerated? There’s been plenty of discussion on the increasing role of technology during the pandemic.
Mobile solutions and apps are no longer a nice to have luxury for clubs – it’s how members connect with the club and clubs provide enhanced experiences for their members.
We have seen a ton of transformation in the last 12 months. Contactless experiences were already on the way and they are here to stay.
Last December, when we drafted our 2020 trend predictions, we certainly didn’t account for a global pandemic. However, all of the trends identified did come to fruition, even if it was out of COVID necessity.
