The club industry is changing, we all recognize that. What can you do to stay ahead?
The Role of Data in the Experience Economy
by Marilyn Cox
Sep 23, 2019 at 7:21 PM
Over the last decade, clubs have been inundated with data to help them optimize club operations. However, this valuable O-data (operational data) is typically fragmented, stored in various systems, and difficult to align into a narrative that informs the board and club decision-making.
The Experience Age Is Coming - Will Your Club Keep Its Throne?
by Marilyn Cox
Aug 23, 2019 at 6:10 PM
The member experience is top of mind for many clubs and has been from the start. Step outside of the private club industry and you’ll see that attention to member and customer experiences are reaching a coming of age - The Experience Age (more on this later).
Create a Driveway-to-Driveway Experience
by Devin Meister
Jul 26, 2019 at 4:53 PM
When does the member experience start at your club? Historically, we'd say that experience would start the moment the member arrives through the gate.
Find Your Way Forward
by Devin Meister
Jul 05, 2019 at 7:47 PM
Maturity models represent how organizational capabilities evolve in a stage-by-stage manner along an anticipated, desired, or “logical” maturation path.
When To Redesign Your Website: Seven Questions to Ask
by Devin Meister
Jun 14, 2019 at 2:36 PM
“We should redesign our website.” Everyone involved with a website has probably said that more than once.
Develop a Member Base That Will Be Around for Decades
by Devin Meister
May 29, 2019 at 1:43 PM
As generations and members change, clubs have to shift with them or risk being left behind.
