Ordinarily, when you hear the term “creative” and “math” it’s a sign to run for the hills and never look back. Nothing good can come from that, not even a $100 million deli.
The Importance and Value of Club Member’s Equity
by Devin Meister
Apr 29, 2021 at 7:13 PM
Why is member’s equity important to your club? That’s what will ultimately determine the ability for you to invest in the assets for your club.
5 Communication and Technology Advancements That Support Member Retention
by Marilyn Cox
Apr 13, 2021 at 11:30 AM
Without a doubt, we’re emerging from one of the most unprecedented times for our society. And while the situation is still evolving, one thing we know is that the technology we have available has better equipped us to deal with these events. But these changes are not temporary.
Increase Club F&B Revenue from Mobile Ordering
by Devin Meister
Apr 08, 2021 at 6:33 PM
Mobile ordering allows members to quickly and conveniently place food orders from your club’s mobile app for pick-up, curbside, or delivery at specified locations. That’s great for them, but there are also huge benefits for the club that adds up to revenue that will get everyone’s attention.
Accurately Measuring Club Member Engagement
by Devin Meister
Apr 05, 2021 at 7:08 PM
How are you measuring member engagement at your club? It’s one, if not the most critical piece of information that determines success, and too often, it’s left to our gut or instincts.
Club Communication and Marketing Trends
by Marilyn Cox
Mar 22, 2021 at 11:30 AM
Has the role of technology changed, or just been accelerated? There’s been plenty of discussion on the increasing role of technology during the pandemic.
Clubessential Mobile Solutions Help Clubs Thrive in Real-Time
by Devin Meister
Mar 10, 2021 at 12:00 PM
Mobile solutions and apps are no longer a nice to have luxury for clubs – it’s how members connect with the club and clubs provide enhanced experiences for their members.
The Future of Clubs in a Post-COVID World
by Lynn Mangan
Feb 17, 2021 at 11:00 AM
We have seen a ton of transformation in the last 12 months. Contactless experiences were already on the way and they are here to stay.
The Top Ten Private Club Technology Trends for 2021
by Marilyn Cox
Dec 15, 2020 at 2:43 PM
Last December, when we drafted our 2020 trend predictions, we certainly didn’t account for a global pandemic. However, all of the trends identified did come to fruition, even if it was out of COVID necessity.
Growing Stronger Through the Storm
by Devin Meister
Oct 23, 2020 at 1:16 PM
The Clubs at Houston Oaks are unique for a variety of reasons, not the least of which is the “s” at the end of the word “clubs.”
A View to What’s Next for Clubs
by Devin Meister
Aug 24, 2020 at 6:45 PM
Historically club investment decisions have centered on facilities and capital equipment. Over the last several months, private clubs have had to be innovative to create new operational processes that balance member safety with the personal connections and experiences those members desire.
Talk is Cheap: 5 Practices for Enabling a Service Culture Within Your Club
by Marilyn Cox
Jul 23, 2020 at 12:02 PM
There’s plenty of talk these days about the importance of the member experience. Honestly, I know I’ve written my fair share of content trumpeting the need for the member experience to be central to every club.
Club Payment Solutions in the Experience Age
by Devin Meister
Jun 11, 2020 at 3:29 PM
What role to payments play in your member experience? It’s a key interaction with your members - and hits them right in their pocketbook.