One thing that Stacey Wickham, Assistant Controller at Birchwood Farms Golf & Country Club in Harbor Springs, Michigan loves is the unpredictability of her role.
One thing that Stacey Wickham, Assistant Controller at Birchwood Farms Golf & Country Club in Harbor Springs, Michigan loves is the unpredictability of her role.
The word ‘customized’ is tossed around a lot, but often incorrectly.
If you polled 100 Controllers from clubs across the nation and asked what they would change about their payment processing, what do you think would be the most common answer?
The CMAA World Conference is the industry’s largest gathering of club management professionals and allows industry leaders to immerse themselves in five days of educational programming.
When you're looking at any software provider, there are many questions you should ask.
The Clubessential team was at the PGA Show 2020 in full force.
The rise of social media has had a massive impact on the role in decision making and brand advocacy.
For too many years it was an open secret, or more accurately, an accepted norm, that the private country club model catered to men and golf, and probably in that order.
Many clubs offer to-go options for holiday dinners. This is a wonderful way for you to serve your members without having to host the dinner at the club, allowing the staff to spend precious time with their own families.
You work hard to create an exceptional experience for your members. You’ve poured over plans for capital improvements, ensured that your food and cocktail menus reflect the latest trends, and updated your website technology.
I’m a believer, and practitioner of the 1/3 – 2/3 rule.
The club industry is changing, we all recognize that. What can you do to stay ahead?
Over the last decade, clubs have been inundated with data to help them optimize club operations. However, this valuable O-data (operational data) is typically fragmented, stored in various systems, and difficult to align into a narrative that informs the board and club decision-making.
The member experience is top of mind for many clubs and has been from the start. Step outside of the private club industry and you’ll see that attention to member and customer experiences are reaching a coming of age - The Experience Age (more on this later).