Your Club Should be Unique - Not Your Technology: Why Configuration is Better Than Customization

by Marilyn Cox

 Feb 25, 2020 at 2:10 PM

The word ‘customized’ is tossed around a lot, but often incorrectly.

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Credit Card Fees: How You Can Lighten the Load

by Tyler Mullins

 Feb 13, 2020 at 9:00 PM

If you polled 100 Controllers from clubs across the nation and asked what they would change about their payment processing, what do you think would be the most common answer?

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Focus Forward and Visualize Success

by Marilyn Cox

 Feb 05, 2020 at 9:13 PM

The CMAA World Conference is the industry’s largest gathering of club management professionals and allows industry leaders to immerse themselves in five days of educational programming.

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Importance of Golf Solution Integration

by Devin Meister

 Jan 26, 2020 at 3:20 PM

When you're looking at any software provider, there are many questions you should ask.

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PGA Show: Video From the Floor

by Devin Meister

 Jan 26, 2020 at 12:00 PM

The Clubessential team was at the PGA Show 2020 in full force.

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10 Questions to Ask Before You Select a Tee Sheet and Mobile App Provider

by Stephanie Leli

 Jan 25, 2020 at 12:00 PM

In today’s technology driven world, there are more options than ever to consider when looking to add or upgrade your Club’s online tee sheet and mobile app.

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How to Make Sure the Web Reflects Your Best Side

by Devin Meister

 Jan 23, 2020 at 7:32 PM

Six Website Best Practices to Deliver Your Authentic Club Experience Online

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Connecting Authentically - Why Social Media is a Gift to Your Members

by Marilyn Cox

 Dec 23, 2019 at 3:42 PM

The rise of social media has had a massive impact on the role in decision making and brand advocacy.

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Off Course is On Target – for Women

by Devin Meister

 Dec 17, 2019 at 3:04 PM


For too many years it was an open secret, or more accurately, an accepted norm, that the private country club model catered to men and golf, and probably in that order.

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Holiday Club Dinners To Go

by Devin Meister

 Nov 27, 2019 at 1:00 PM

Many clubs offer to-go options for holiday dinners. This is a wonderful way for you to serve your members without having to host the dinner at the club, allowing the staff to spend precious time with their own families.

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The Gift of Payments – For You and Your Members – No Catch

by Devin Meister

 Nov 20, 2019 at 2:42 PM

You work hard to create an exceptional experience for your members. You’ve poured over plans for capital improvements, ensured that your food and cocktail menus reflect the latest trends, and updated your website technology.

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Modernize Your Club Plan Process - A Tool for Your 2020 Planning

by Marilyn Cox

 Nov 18, 2019 at 2:49 PM

I’m a believer, and practitioner of the 1/3 – 2/3 rule. 

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Developing the Next Generation of Club Leaders Workbook

by Devin Meister

 Oct 04, 2019 at 3:00 PM

The club industry is changing, we all recognize that. What can you do to stay ahead?

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The Role of Data in the Experience Economy

by Marilyn Cox

 Sep 23, 2019 at 7:21 PM

Over the last decade, clubs have been inundated with data to help them optimize club operations. However, this valuable O-data (operational data) is typically fragmented, stored in various systems, and difficult to align into a narrative that informs the board and club decision-making.

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The Experience Age Is Coming - Will Your Club Keep Its Throne?

by Marilyn Cox

 Aug 23, 2019 at 6:10 PM

The member experience is top of mind for many clubs and has been from the start. Step outside of the private club industry and you’ll see that attention to member and customer experiences are reaching a coming of age - The Experience Age (more on this later).

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