Last December, when we drafted our 2020 trend predictions, we certainly didn’t account for a global pandemic. However, all of the trends identified did come to fruition, even if it was out of COVID necessity.
Tis’ the Season to Prepare for the Holiday Season
The Clubs at Houston Oaks are unique for a variety of reasons, not the least of which is the “s” at the end of the word “clubs.”
Historically club investment decisions have centered on facilities and capital equipment. Over the last several months, private clubs have had to be innovative to create new operational processes that balance member safety with the personal connections and experiences those members desire.
There’s plenty of talk these days about the importance of the member experience. Honestly, I know I’ve written my fair share of content trumpeting the need for the member experience to be central to every club.
What role to payments play in your member experience? It’s a key interaction with your members - and hits them right in their pocketbook.
For years you've depended on a "high-touch" personal experience to deliver exceptional member experiences. Now as you prepare to reopen you'll have to take a somewhat different approach to create that same experience.
The ramifications of the COVID-19 pandemic continue to spread across the country and the club industry with the majority of clubs being forced to cancel events, cease on-site dining operations or even close their doors temporarily.
Without a doubt, we have entered unprecedented times for our society. And while the situation is still changing as we write this, one thing we know is that the technology tools we have available better equip us to deal with events at hand than ever before.
Optimized member carryout experience. It might seem like an oxymoron. For years the goal has been to get members to the club and keep them there as long as possible to maximize their engagement.
Clubs are built on relationships, interactions, and personal experience. What happens when unexpected events put a wall between our club and our members? Just a few years ago, it would have been disappointing to our members and potentially disastrous for the club and staff.
At a time when social distancing is becoming the new norm, please know that we here at Clubessential are committed to supporting you and your club with a solution that will foster the engagement you are looking for, without the risks that you aren’t.