Member retention will always be the ultimate job-one at clubs because it's a direct reflection of the member experience.

Clubs with the best member retention rates don’t just get lucky; they work to create frictionless, memorable experiences, especially for their high-value members. And they can identify those most valuable members from the rest. 

See how these clubs are redefining member retention in a very intentional manner. Check out this excerpt from our 2022 Digital Summit, Developing and Retaining Members for Life.



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