There is a trend impacting both private country clubs and boutique fitness studios. Social clubs, fitness clubs, country clubs, and even retailers are trying to satisfy 3 major audiences that all share a common need:
The Role of Data in the Experience Economy
by Marilyn Cox
Sep 23, 2019 at 7:21 PM
Over the last decade, clubs have been inundated with data to help them optimize club operations. However, this valuable O-data (operational data) is typically fragmented, stored in various systems, and difficult to align into a narrative that informs the board and club decision-making.
The Experience Age Is Coming - Will Your Club Keep Its Throne?
by Marilyn Cox
Aug 23, 2019 at 6:10 PM
The member experience is top of mind for many clubs and has been from the start. Step outside of the private club industry and you’ll see that attention to member and customer experiences are reaching a coming of age - The Experience Age (more on this later).
Create a Driveway-to-Driveway Experience
by Devin Meister
Jul 26, 2019 at 4:53 PM
When does the member experience start at your club? Historically, we'd say that experience would start the moment the member arrives through the gate.
Announcing the Private Club Industry's First Predictive Analytics Platform
by Devin Meister
Jul 16, 2019 at 12:36 PM
CINCINNATI, July 16, 2019 - Clubessential, an all-in-one member engagement and management software provider for private clubs, is excited to announce the launch of their Membership Analytics Predictor solution, the private club industry’s first predictive analytics platform.
Find Your Way Forward
by Devin Meister
Jul 05, 2019 at 7:47 PM
Maturity models represent how organizational capabilities evolve in a stage-by-stage manner along an anticipated, desired, or “logical” maturation path.
Pirates, Technology, and Living the Dream
by Devin Meister
Jun 28, 2019 at 3:58 PM
The Tampa Yacht and Country Club Sails Forward
“Living the Dream,” isn’t a throw-away line at the Tampa Yacht and Country Club
