CINCINNATI, June 21, 2019 -- The Cincinnati Business Courier has recognized Clubessential Holdings as the fastest-growing company, with revenue between $50.1 million to $100 million, headquartered in Greater Cincinnati in its 15th annual Fast 55 program.
“We should redesign our website.” Everyone involved with a website has probably said that more than once.
As generations and members change, clubs have to shift with them or risk being left behind.
“Clubs are facing a crossroads: adapt or become irrelevant.”
It’s no secret that some clubs have struggled as membership attitudes and priorities have changed dramatically. Clubs that have hired and retained the right employees have an advantage.
Attention Florida Club Professionals: Wondering what you need to take the next step in your career? Curious how the next generation of club leaders are attracting and retaining new members?
For years clubs have relied on hunches, intuition, general observation, and basic historical information to create a mental image of member engagement.
The results were fuzzy at best, packed with blind spots at worst, and not really tangible. It certainly was not something you would present to a board of directors. And still, too often the first sign that a member was at risk was a cancellation notice. Those days are over.