Recognize the brand power of your members. Identify creative uses of your club space to entice guests. Think beyond basic demographics. Bring consistency to your reservation process. Leverage reservation systems and mobile apps to avoid inconsistencies and improve data capture. Give them a reason why. Leverage your marketing technology for personalization and segmentation based on preferences. Deliver invitations and event notifications through multiple channels like mobile applications and emails. Use your CRM system for historic insight to drive future outreach.