Connecting and creating a great member experience has always been about information. Historically that information came from direct contact and interactions with members, supplemented by any tidbits that staff members would share with each other.

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The total experience of your club encompasses your members, staff, and everyone that comes into contact with your club. One thing they all have in common is that they expect a modern digital experience.

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Industry Net Promoters grow twice as fast as their competitors. As members, your promoters buy more, stay longer, refer friends and help drive the club forward. The problem is that right now your best promoters aren’t promoting your club.

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Your members come to the club for experiences that they can’t get anywhere else. But technology, and specifically, mobile technology, has accelerated experiences and raised expectations outside of the club.

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Canceled flights. Shorter hours. Slower service – if the restaurant is even open. Empty shelves. Forced into self-serve lanes and self-help channels everywhere. The view across industries is maddeningly repetitive: we’re paying more and getting less. 

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The ‘Great Resignation’ is certainly taking its toll on businesses, with over 20 million people quitting their jobs in the second half of 2021. In fact, 4.4% of all positions in education are open, over 6% in retail, and more than 8% in health care.

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From Total Experience to Everything-as-a-Service: The Top 10 Technology Trends That Will Impact the Private Club Industry in 2022

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January 19, 2022 | Today, Clubessential announced the launch of the Private Club Industry’s first Location-Based Marketing Suite. To create exceptional experiences everywhere for private club members, clubs need to reach them at precisely the right place and time with the right message. That requires an integrated mix of technology.

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Checks cost your club money. It’s a simple fact. While the actual amount might be disputed and vary from club to club, somewhere in between $1.22 and $8 per payment all told is a conservative figure.

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City clubs have always been a reprieve from the hustle and bustle of streets that surround them. But because things aren’t as chaotic, and because there are fewer distractions, every action is amplified and noticed. That makes creating an exceptional experience an exercise in detail.

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People crave connections with other people. It’s how we learn, progress, and live a more fulfilling life –  all things where city and university clubs excel. But it takes extreme dedication to details in both the member experience and operations to run a club successfully.

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The pandemic hit the brakes on a lot of things, but outdoor racquet sports and clubs were not one of them. Clubs of all types became a safe outlet for their members, but for many racquet clubs, the increased time and interest in fitness led to a surge in use and membership.

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Cincinnati, OH - July 29, 2021 | To better meet the unique needs and rapidly changing requirements of lifestyle clubs in the post-COVID era, Clubessential has developed suites of solutions for specific markets.

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To say that things are changing in the club industry would be an understatement. The past year accelerated many things that were already in motion for clubs everywhere.

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Ordinarily, when you hear the term “creative” and “math” it’s a sign to run for the hills and never look back. Nothing good can come from that, not even a $100 million deli.

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