January 19, 2022 | Today, Clubessential announced the launch of the Private Club Industry’s first Location-Based Marketing Suite. To create exceptional experiences everywhere for private club members, clubs need to reach them at precisely the right place and time with the right message. That requires an integrated mix of technology.
Through the use of geofencing, beacons, mobile applications, and CRM, the GEO Location-based Marketing Suite from Clubessential allows clubs to refine targeting and segmentation to deliver personalized messages with context and timing. This integrated technology platform results in increased member engagement, enhanced user experiences and personalization, and elevated retention strategies. Additionally, clubs gain audience insights through tracking and attribution throughout the process to further improve future communications.
“We are committed to providing our customers with industry-leading mobile-first solutions”, explained Clubessential President, Lynn Mangan. “With the launch of our Next Generation Mobile App and the industry’s only cloud-based Mobile POS solution, a Location-Based Marketing Suite was a natural extension of our technology designed to accelerate exceptional member experiences.”
With mobile solutions as the foundation, Clubessential’s Location-Based Marketing Suite empowers clubs to:
- Deliver exceptional member experiences
- Strengthen connections with data-driven decisions
- Scale and segment marketing programs
- Use mobile messaging to increase attention
- Enhance member engagement insights
As clubs strive to create exceptional experiences for their members, Clubessential’s Location-Based Marketing Suite allows them to reach people at the right time with the right message. With over twenty years serving private clubs, Clubessential’s strong history and mobile-first approach creates a smooth transition for its customers as they deploy these new member-focused experiences. This solution will be on display at the 2022 PGA Show, 2022 CMAA World Conference, and Clubessential’s Annual Digital Summit.
Clubessential provides the next generation of club leaders with a full suite of membership and club management solutions. Created specifically for country, golf, city, yacht, university, and other clubs, the Clubessential Suite offers website, mobile apps, accounting, tee-times, reservations, POS, CRM, single-source payment solutions, and other tools that enable more than 1,300 private clubs to make smart decisions and deliver exceptional member experiences, building stronger clubs and creating members for life.
Clubessential Holdings LLC
Clubessential Holdings is fulfilling their global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, public clubs, health & fitness clubs, military organizations, municipalities, and college athletic programs. Across six brands – Clubessential, ClubReady, Exerp, foreUP, PrestoSports, and Vermont Systems – the company offers a variety of forward-thinking technology and services which help more than 10,000 customers attract, engage, and retain members and fans for life. For more information, visit the following websites: clubessential.com, clubready.com, exerp.com, foreupgolf.com, prestosports.com, and vermontsystems.com.
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