Obtain, Retain, and Sustain


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Steps Private Clubs Can Take to Optimize their Member Processes

Whether you’re a club that is actively recruiting or managing a waitlist, the challenges are familiar: obtaining and retaining members are top priorities. Both situations have a lot of moving parts and unique steps that are critical to your club’s success, but how effective and efficient are your current processes?

Hear from Clubessential experts and recognized club industry leader, Danielle Hopper of The Ford Field and River Club, to learn how you can:

• Effectively manage prospects and waitlists with automated workflows via CRM
• Stand out from the competition with search engine optimization (SEO) services.
• Cater to members’ specific needs and interests with reporting, analytics, and dynamic groups

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About Your Presenters

Danielle Hopper
Director of Sales and Marketing at The Ford Field and River Club

Cody Harrison
Senior Regional Consultant, Clubessential