A View Forward: Adjusting Your Long-Term Strategy


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A View Forward: Adjusting Your Long-Term Strategy Around the New Experience Economy

Historically, club investment decisions have centered on facilities and capital equipment. But over the last several months, private clubs have had to be innovative to create new operational processes that balance member safety with the personal connections and experiences those members desire. That has instantly changed the conversations about investment decisions to include technology.

Using software and mobile-first technology is critical to delivering a safe and personalized experience, as well as making data-driven decisions. It is evident that these processes and capabilities will persist well beyond the temporary changes resulting from COVID-19. With access and a focus on key metrics like revenue, sales, profit, engagement, attrition, utilization, and much more, clubs can shift away from making long-term strategic decisions using short-term information derived under stress.

Join Club Benchmarking Founder & Chief Innovator Ray Cronin and Clubessential President, Lynn Mangan as they discuss how clubs can:

  • Make operational decisions with both the safety of members and the financial health of the club in mind
  • Uncover and understand key financial metrics and member utilization trends to plan for and measure a return on capital investments
  • Ingrain a balance sheet focus in the boardroom with accurate data

About Your Presenters

Lynn Mangan, President, Clubessential

Ray Cronin, Founder and Chief Innovator, Club Benchmarking