Creating a Driveway-to-Driveway Member Experience


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Creating a Driveway-to-Driveway Member Experience

Learn how to put the member at the center of the member experience. Using content and member engagement technology – like online reviews, community and marketing platforms, and data analytics tools – you can recruit, engage, and retain your members.

Marilyn Cox will walk through the steps and tools needed to build your member experience program:

  1. Learn to define and document your member experience strategy.
  2. Identify the tactical execution steps to audit and identify content gaps.
  3. Understand how to organize and build your member experience program with available content and technology.

She’ll also share examples of driveway-to-driveway programs she developed for organizations like The Second City and Golden State Warriors and explain how to adopt those programs to the needs of your club.

About the Presenter

Marilyn Cox
Vice President of Marketing for Clubessential Holdings

Marilyn is the Vice President of Marketing for Clubessential Holdings, responsible for initiatives across ClubReady, PrestoSports, Vermont Systems, and Clubessential. She researches, provides guidance, and delivers marketing expertise by developing industry-specific best practices and enjoys facilitating exchanges between companies facing similar business challenges. Industry analysis and best practice development perfectly align with her desire to make peoples’ job a bit easier. She exists to empower sales and support the customer. Her experience spans 17 years with companies including Oracle and The Second City, and across multiple industries including Technology, Manufacturing, Life and Health Sciences, and Financial Services. When not geeking out over marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.