Clubessential 2024 Summit Library

The 2024 Digital Summit led the charge with educational, immersive, interactive sessions that featured industry thought leaders who discussed top club industry challenges, solutions, and technology trends. Access all of the sessions from the 2024 Digital Summit below.

Future Proof your Club’s Success: Embracing Trends with a Tech-Forward Strategy 

Scott Strong, President, Clubessential and Stacy Zak, Vice President of Product Management

From front of the house to back of the house operations, learn what it takes to drive value and a VIP experience into today’s private club landscape. Ensure your club is at the forefront of adaptation, and proactively navigating the trends impacting the industry to secure your club’s future.

In this session we dive into today’s trends and empower you with insights to successfully face the road ahead.

Embracing Omnichannel Technology for the Total Member Experience

Stephanie Leli, Sr. Product Manager

In a time where seamless integration and personalized experiences reign supreme, leveraging omnichannel technology solutions helps you deliver unparalleled member experiences and stay competitive in an increasingly digital world. Omnichannel technology seamlessly integrates various channels, including mobile apps, websites, social media, and physical spaces, to create a unified member experience interacting with the club. The mobile app serves as the main hub, allowing for personalized conveniences and fostering member interaction and engagement. Embracing omnichannel technology leads to increased member retention, enhanced satisfaction, and revenue growth

In this session learn how to redefine member engagement and satisfaction by harnessing the transformative power of omnichannel technology.

Experience AND Efficiency: the Dynamic Duo

R.J. Hoendorf, Product Manager and Aaron Hecker, Business Intelligence Analyst

Oftentimes, we hear “I don’t care about efficiency, it’s all about the experience.”  
Join this session to learn how both experience and efficiency have a seat at the table of empowering your club staff and operations for optimal success.  
Learn how toolsets like the Mobile POS, KDS, Club Intelligence, and more are powering not only efficiencies through their applications, but optimum experiences for both staff and members alike.

Strategic Alignment for the Road Ahead

Mike Morin, Director of Data Management, Club Benchmarking 

Ensuring your success in the future not only requires your understanding and embracing of the trends impacting the industry, your relentless commitment to creating the culture and having the toolset that attracts and retains top talent to provide the amazing member experiences you are known for, but it also demands that you are intentional about your strategic plan, both from an operational as well as a master facilities view.  

Listen to Mike Morin from Club Benchmarking as he shares insights on how data analysis can help you gain a comprehensive understanding of the metrics that matter. This knowledge can enable you to create a well-informed strategy to enhance club experiences with a clear intention.

Clubessential Customer Panel: Harnessing Technology for Human Impact


Kelly Hollis, Regional Sales Manager and Olivia Hammond, Customer Success Manager

This year’s Customer Panel discussion explored the transformative ways clubs are utilizing Clubessential tools to augment, not replace, the human touch in their operations. Discover firsthand from our esteemed panelists how they’ve strategically integrated Clubessential to boost operational efficiency, enhance service quality, and customize experiences for diverse member demographics. 

Transforming Golf Experiences: On and Off the Course

Dan Share, Director of Sales and Tim Gershey, Director of Client Services

From pre-tournament planning to day-of-operations, learn how to leverage our tournament management solutions (powered by BlueGolf) to transform the golf experience for members at your club.  
Discover how your club can personalize the tournament experience, increase member engagement and deliver an enhanced on-course experience with innovative technology.

Paid Traffic for Ancillary Business- Grow Weddings, Events, Programs and more

Mark Farrow, Director of Marketing Services and Randy Sage, Pay-Per-Click Manager 

During this session we will show you how paid digital advertising can grow your ancillary business at your club.  
Dive into the strategies and tactics of Clubessential Ads Services to gain more visitors, clicks and conversions on your website.