The busy season is upon us, and so is the summer weather!
The Changing Landscape of Spa Reservations
by Kelsie Stone
Aug 02, 2022 at 10:00 PM
A spa is, by its very nature, intended to be an oasis of relaxation and luxury. But does this atmosphere of calm and ease at your club’s spa begin and end with your services alone? If your answer is ‘yes’, you’re missing out on a seamless process that is necessary to attract, retain, and satisfy your members.
Top Club Trends: Decision Intelligence
by Erin Goulding
Jul 01, 2022 at 1:15 PM
Reactive decision-making is never the best option, and too many reactive decisions can damage your business in the long run.
Obtain, Retain, & Sustain: What You Missed
by Erin Goulding
Jun 23, 2022 at 5:42 PM
Poor member retention rates can be deadly for a club — that’s why it's vital to continually reevaluate and update your retention strategies. Two experts highlighted the ins and outs of member retention at Clubessential’s June 2022 webinar.
Redefining Member Retention
by Devin Meister
Jun 20, 2022 at 12:44 PM
Member retention will always be the ultimate job-one at clubs because it's a direct reflection of the member experience.
Where Does the Member Experience Start?
by Devin Meister
Jun 06, 2022 at 12:18 PM
Where does the member experience start at your club? If you said at the gate of the grounds you’re probably at least 30 minutes late and a couple of years behind.
Find Your Most Valuable Club Data
by Devin Meister
May 24, 2022 at 9:01 PM
Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers. One thing for sure is that data is changing the way clubs operate and predictive analytics presents a huge opportunity. But it all starts with one big question: where do you find the data.
Private Club Tackles Member and Staff Challenges with Technology
by Devin Meister
May 20, 2022 at 1:32 PM
Delivering an exceptional member experience is what every club strives for today. Happy Hollow in Omaha, NE knows that they need to create memories that members can’t get anywhere else. That bar is continuously rising thanks to data-driven experiences outside of the club.
What Wait-listed Club Members Want
by Jason Becker, Golf Life Navigators
May 16, 2022 at 11:00 AM
The following blog post was contributed by Jason Becker, CEO of Golf Life Navigators.
Prospect sentiment toward waitlists should provide both concern and opportunity for the private club industry.
Reporting Helps Improve Private Club Member Experiences and Build Connections
by Devin Meister
May 15, 2022 at 2:28 PM
Connecting and creating a great member experience has always been about information. Historically that information came from direct contact and interactions with members, supplemented by any tidbits that staff members would share with each other.
Driving and Engaging Private Club Membership with Technology
by Devin Meister
May 11, 2022 at 1:58 PM
Time is a resource that is always in short supply and becoming even more precious. It’s especially important from the perspective of every club.
Top Private Club Technology Trends: Creating a Total Experience
by Devin Meister
May 03, 2022 at 8:53 PM
The total experience of your club encompasses your members, staff, and everyone that comes into contact with your club. One thing they all have in common is that they expect a modern digital experience.
How Your Club Promoters Drive Real Value
by Devin Meister
Apr 25, 2022 at 2:00 PM
Industry Net Promoters grow twice as fast as their competitors. As members, your promoters buy more, stay longer, refer friends and help drive the club forward. The problem is that right now your best promoters aren’t promoting your club.
New Software Implementation is a Team Sport at Happy Hollow Club
by Devin Meister
Apr 15, 2022 at 3:04 PM
When Happy Hollow Country Club in Omaha, Nebraska made the decision to implement Clubessential, they made sure that the people that were impacted the most were involved in the process.
5 Benefits of Location-Based Marketing for Private Clubs
by Devin Meister
Feb 23, 2022 at 7:43 PM
Your members come to the club for experiences that they can’t get anywhere else. But technology, and specifically, mobile technology, has accelerated experiences and raised expectations outside of the club.