Cincinnati, OH | January 25, 2021 - For people that love people, socializing and engaging – which covers practically everyone in the club industry – the past few months have been difficult.

With uncertainty clouding many of our interactions and events, Clubessential has decided to take matters into their own hands where we have that capability. One of those opportunities is the Clubessential 2021 Digital Summit. With the direction and objective of “Bringing Clarity to Uncertainty,” the goal of this first-time event is to connect thought leaders and peers within the club industry for two-days of sharing best practices, thoughts, and predictions for the club industry.

Clubessential has made the investment to go far beyond a webinar to create a first-class two-day digital event. It will be the next best thing to meeting face-face, with interactive features, a collection of industry thought-leaders, and great content for every role in the club. From general managers to F&B directors to membership coordinators to golf pros to board members, there will be something for everyone. Following are highlights from the agenda. 

The Clubessential 2021 Digital Summit Session Examples

- Run Your Club in Real-Time offering real-world examples and view forward
- What Your Board Needs to Hear with insights from The Briar Club and Lords Valley.
- Is Your Funnel Strong? Check out practical applications from The Bridges at Ranch Sante Fe and Desert Highlands.
- Club Trends in 2021 panel discussion packed with thought-leaders across the industy.
- Planning for Growth a one-of-a-kind meeting featuring leaders from the NCA, CMAA, and Club Benchmarking together on the same virtual stage! 

Technology partners participating offer everything to make clubs’ member experiences more engaging and their operations more streamlined: 

- SchedulePop
- Yellow Dog
- Golf Genius


Welcome Everyone

In light of current times, Clubessential is making all of the content available for free to club leaders everywhere. They are also encouraging individuals to obtain their own registration pass-codes rather than sharing one pass within an organization. This will enable individuals to attend the specific sessions related to their role within the club and participate in the virtual networking session to make professional connections beneficial to their careers. Additionally, participants have the opportunity to sign up for 1-on-1 professional consultations with club experts before and during the event. 

Attention CMAA Members: Education Credits Available!

Because of the detail and advanced focus of the digital summit sessions, the CMAA will recognize 1 education credit for each hour a member attends the Clubessential 2021 Digital Summit.  

Learn more about the entire event, see the agenda in detail, and register here.


Clubessential provides a full suite of membership and club management solutions to country, golf, city, yacht and other private clubs. The Clubessential Suite consists of website, tee times, mobile apps, accounting, POS, CRM, payments and other software solutions that help over 1,300 private clubs better attract, engage and retain their members.


Clubessential Holdings LLC
Clubessential Holdings is a Battery Ventures company, fulfilling their global mission of investing in and creating cutting-edge, category-defining businesses by providing a full suite of membership and club management Software as a Service solutions to private clubs, health & fitness clubs, military organizations, municipalities, and college athletic programs. Across four brands – Clubessential, ClubReady, PrestoSports and Vermont Systems – the company offers a variety of forward-thinking technology and services which help more than 8,000 customers attract, engage, and retain club and community members and fans for life. For more information, visit the following websites: Clubessential; ClubReady; PrestoSports; Vermont Systems: