I’m a believer, and practitioner of the 1/3 – 2/3 rule.
Modernize Your Club Plan Process - A Tool for Your 2020 Planning
by Marilyn Cox
Nov 18, 2019 at 2:49 PM
The Year of Clubs Within Clubs
by Marilyn Cox
Oct 22, 2019 at 4:23 PM
There is a trend impacting both private country clubs and boutique fitness studios. Social clubs, fitness clubs, country clubs, and even retailers are trying to satisfy 3 major audiences that all share a common need:
The Role of Data in the Experience Economy
by Marilyn Cox
Sep 23, 2019 at 7:21 PM
Over the last decade, clubs have been inundated with data to help them optimize club operations. However, this valuable O-data (operational data) is typically fragmented, stored in various systems, and difficult to align into a narrative that informs the board and club decision-making.
The Experience Age Is Coming - Will Your Club Keep Its Throne?
by Marilyn Cox
Aug 23, 2019 at 6:10 PM
The member experience is top of mind for many clubs and has been from the start. Step outside of the private club industry and you’ll see that attention to member and customer experiences are reaching a coming of age - The Experience Age (more on this later).
Announcing the Private Club Industry's First Predictive Analytics Platform
by Devin Meister
Jul 16, 2019 at 12:36 PM
CINCINNATI, July 16, 2019 - Clubessential, an all-in-one member engagement and management software provider for private clubs, is excited to announce the launch of their Membership Analytics Predictor solution, the private club industry’s first predictive analytics platform.
Find Your Way Forward
by Devin Meister
Jul 05, 2019 at 7:47 PM
Maturity models represent how organizational capabilities evolve in a stage-by-stage manner along an anticipated, desired, or “logical” maturation path.
Develop a Member Base That Will Be Around for Decades
by Devin Meister
May 29, 2019 at 1:43 PM
As generations and members change, clubs have to shift with them or risk being left behind.
Predictive Analytics Arrives at the Club
by Devin Meister
Mar 28, 2019 at 4:14 PM
For years clubs have relied on hunches, intuition, general observation, and basic historical information to create a mental image of member engagement.
The results were fuzzy at best, packed with blind spots at worst, and not really tangible. It certainly was not something you would present to a board of directors. And still, too often the first sign that a member was at risk was a cancellation notice. Those days are over.
There’s an App for That - But Is It an App That’s Tapped?
by Marilyn Cox
Feb 21, 2019 at 2:47 PM
A decade ago Apple coined the phrase "there's an app for that", and ever since brands have clamored to design that identifiable icon that will be tapped daily. But with ‘Mobile First’ development now taking hold, many are left wondering, are apps still necessary?
Club Members Come Together Over Land
by Devin Meister
Feb 18, 2019 at 8:02 PM
“We're here for one thing: the love of the land and how to enjoy it with family and friends.” That’s not a statement some would expect from a private club.
Personalizing the Club Member Experience with Technology
by Marilyn Cox
Feb 13, 2019 at 6:37 PM
Tech isn’t going away. The question then is, “How do you add your club’s personal hospitality touch through the technology?” That's what Greg Gilg says, and what his team at the Field Club of Omaha, are constantly striving to figure out.
Top 10 Must-Dos at CMAA World Conference and Business Expo 2019
by Marilyn Cox
Feb 06, 2019 at 1:15 PM
We’re too excited to sleep! The CMAA World Conference and Club Business Expo is only a couple of weeks away. Like many of you, we’re planning everything we want to see and do.
Why Leaders in the Club Industry Choose Single Platforms
by Devin Meister
Jan 31, 2019 at 2:27 PM
Everybody wants “the best” club management software. But does that mean selecting specific components from a variety of vendors (best of breed) or going with a single platform across the board?
PGA 2019 Show Trends - What to Expect
by Stephanie Leli
Jan 16, 2019 at 2:07 PM
The PGA Show is where what’s new hits the industry before it hits the course or club - and word travels fast. That’s why professionals that are serious about golf and club management pay close attention to what happens here.