The pandemic hit the brakes on a lot of things, but outdoor racquet sports and clubs were not one of them. Clubs of all types became a safe outlet for their members, but for many racquet clubs, the increased time and interest in fitness led to a surge in use and membership.
Cincinnati, OH - July 29, 2021 | To better meet the unique needs and rapidly changing requirements of lifestyle clubs in the post-COVID era, Clubessential has developed suites of solutions for specific markets.
To say that things are changing in the club industry would be an understatement. The past year accelerated many things that were already in motion for clubs everywhere.
Ordinarily, when you hear the term “creative” and “math” it’s a sign to run for the hills and never look back. Nothing good can come from that, not even a $100 million deli.
Why is member’s equity important to your club? That’s what will ultimately determine the ability for you to invest in the assets for your club.
Without a doubt, we’re emerging from one of the most unprecedented times for our society. And while the situation is still evolving, one thing we know is that the technology we have available has better equipped us to deal with these events. But these changes are not temporary.
Mobile ordering allows members to quickly and conveniently place food orders from your club’s mobile app for pick-up, curbside, or delivery at specified locations. That’s great for them, but there are also huge benefits for the club that adds up to revenue that will get everyone’s attention.
How are you measuring member engagement at your club? It’s one, if not the most critical piece of information that determines success, and too often, it’s left to our gut or instincts.
Has the role of technology changed, or just been accelerated? There’s been plenty of discussion on the increasing role of technology during the pandemic.
Mobile solutions and apps are no longer a nice to have luxury for clubs – it’s how members connect with the club and clubs provide enhanced experiences for their members.
We have seen a ton of transformation in the last 12 months. Contactless experiences were already on the way and they are here to stay.
Last December, when we drafted our 2020 trend predictions, we certainly didn’t account for a global pandemic. However, all of the trends identified did come to fruition, even if it was out of COVID necessity.
Historically club investment decisions have centered on facilities and capital equipment. Over the last several months, private clubs have had to be innovative to create new operational processes that balance member safety with the personal connections and experiences those members desire.
There’s plenty of talk these days about the importance of the member experience. Honestly, I know I’ve written my fair share of content trumpeting the need for the member experience to be central to every club.
