Maturity models represent how organizational capabilities evolve in a stage-by-stage manner along an anticipated, desired, or “logical” maturation path.
As generations and members change, clubs have to shift with them or risk being left behind.
For years clubs have relied on hunches, intuition, general observation, and basic historical information to create a mental image of member engagement.
The results were fuzzy at best, packed with blind spots at worst, and not really tangible. It certainly was not something you would present to a board of directors. And still, too often the first sign that a member was at risk was a cancellation notice. Those days are over.
Data. Dashboards. Analytics. We hear these words tossed around with ease. In its simplest form, we’re talking about numbers.
A decade ago Apple coined the phrase "there's an app for that", and ever since brands have clamored to design that identifiable icon that will be tapped daily. But with ‘Mobile First’ development now taking hold, many are left wondering, are apps still necessary?
“We're here for one thing: the love of the land and how to enjoy it with family and friends.” That’s not a statement some would expect from a private club.
Tech isn’t going away. The question then is, “How do you add your club’s personal hospitality touch through the technology?” That's what Greg Gilg says, and what his team at the Field Club of Omaha, are constantly striving to figure out.