There is a trend impacting both private country clubs and boutique fitness studios. Social clubs, fitness clubs, country clubs, and even retailers are trying to satisfy 3 major audiences that all share a common need:

1. Families looking for like-minded communities.
2. The gig economy and remote workers
3. The ever increasing health and fitness conscious consumer

The result is that many private clubs are creating 'clubs within clubs' to keep their members engaged and at the club.

Check out this overview of the changes we've observed and trends we see coming. 



Discover how leaders are addressing these changes and others impacting the industry. Download our guide that outlines four stages of clubs and what it takes to become a leader.