How are you measuring member engagement at your club? It’s one, if not the most critical piece of information that determines success, and too often, it’s left to our gut or instincts.
“I saw Mrs. Davidson three times this week.” or “the courts look full.” That doesn’t even begin to tell the whole story. Watch how you can peel back the layers of engagement to get a true picture of member engagement with data you can use to take action.
This video is an excerpt from the webinar, A View Forward, featuring Club Benchmarking Founder & Chief Innovator Ray Cronin and Clubessential President, Lynn Mangan, where they discussed how clubs can:
- Make operational decisions with both the safety of members and the financial health of the club in mind
- Uncover and understand key financial metrics and member utilization trends to plan for and measure a return on capital investments
- Ingrain a balance sheet focus in the boardroom with accurate data