The world, and 2021 event plans, are changing, so we’re coming to you – your club, your course, your kitchen, or even your living room.

Clubessential is bringing you the Essentials in technology, trends, and best practices. Join us February 9th and 10th for our first digital summit as we share in customer success and innovation, relevance and reinvention, and learning and community. It’s all free but you have to register.

Sessions Will Help Club Leaders

Look forward with first to market predictive solutions.

Adapt to ever-changing full member experiences.

Lead with mobile-first technology to support staff and member experiences.

Create efficiency for staff, allowing them to pivot to the day-to-day needs of the club.

See the agenda below and register now to reserve your place. You could even earn CMAA Education Credits by attending.

Day 1 – February 9 – 2021

Contactless experiences were already on the way, now they’re a requirement and here to stay. But the club challenge of creating memorable member experiences has to extend on and off club grounds. Hear how leading clubs are continuing to innovate and maintain growth while still incorporating safety, contact tracing, and elevated new member experience expectations.

Run Your Club in Real-Time
When life throws the inevitable curveball, whether it’s a pandemic or a frost delay, it’s essential that you communicate with your members and staff in real-time. To create the experience your members desire, you need to build a service culture through your staff and operations. It’s also imperative that you scale and adjust your operations around the behavior of your members and availability of your staff. In this panel discussion, discover ways clubs have leveraged technology, especially mobile, to gain insight in order to pivot and manage their club operations in real-time in this timely session.

Presenters
Stephanie Leli | Clubessential
Ashley Cronan | Clubessential

What Your Board Needs to Hear
The nimbleness of decision-making required in 2020 has set a new precedence for best practices for boards and club leadership. Leading clubs provide their boards with transparency into essential analytics – but data alone does not equate to insight. What does it all mean? Club management must deliver reporting that connects the operational, experiential, and utilization data points across the club. In this session, we’ll hear from Club and Board leadership on the essential tools and processes needed to own data, make, and communicate data-driven decisions.

Presenters
Dustin Wade | The Briar Club
Jennifer Mang | Lords Valley
Brian Carley | Clubessential
Sam Horn | Clubessential

Is Your Funnel Strong? Using Insight to Manage Member Recruitment and Retention
Your membership funnel is a useful model for visualizing the member journey from initial awareness to conversion and throughout the entire member relationship. It provides a framework to analyze your club business and identify areas of opportunity. Should you focus on increasing utilization and spend? Or is it time to drive new members and retention? Learn best practices and discover templates and tools for creating a tailored experience for prospects and members, driving more revenue, delivering faster prospect conversions, and enhancing conversion.

Presenters
Rachel Stull | The Bridges at Rancho Santa Fe
Joan Sykora | Desert Highlands
Aaron Hecker | Clubessential

Trends in 2021
Expectations around member experience have been abruptly redefined over the last 8 months. Safety standards, contactless interaction, and smaller group experiences have all become a requirement for private club members. In 2021 we expect trends outside the club industry to make their way into the expectations of members and the day-to-day operations. Join us as we dive into changes associated with an increased demand for security measures, food ordering and delivery, fitness and coaching, management of operations and personnel from mobile devices, and the changing role of mobile apps from transactional tools to community engagement enhancers.

Presenters:
Ben Wingrove | SchedulePop
Ray McDonald | Blindhash
Mike Zisman | Golf Genius
Monique Bode | POS Portal
Jay Livingood | Yellow Dog

What Your Board Needs to Hear
The nimbleness of decision-making required in 2020 has set a new precedence for best practices for boards and club leadership. Leading clubs provide their boards with transparency into essential analytics – but data alone does not equate to insight. What does it all mean? Club management must deliver reporting that connects the operational, experiential, and utilization data points across the club. In this session, we’ll hear from Club and Board leadership on the essential tools and processes needed to own data, make, and communicate data-driven decisions.

Presenters
Dustin Wade | The Briar Club
Jennifer Mang | Lords Valley
Brian Carley | Clubessential
Sam Horn | Clubessential

The Clubessential Success Model
Our mission is to empower you to create highly connected, data-informed, relationships with your current and potential membership in order to better attract, retain and serve your members for life. In order to achieve this we strive to develop strategic partnerships with our customers which extend long after the technology is turned on. In this session, we’ll review our customer success model, our approach to maximizing your Clubessential toolkit, and unique education and training opportunities to reach your strategic club goals.

Wendy Cox | Clubessential
Ali Duncan | Clubessential
Chris Suriano | Clubessential
Lindsey Stella | Clubessential

Day 2 – February 10 – 2021

Ben Wingrove | SchedulePop
How Better Staff Scheduling Leads to Higher Margins & Happier Employees
Labor costs consume 35-60% of a club’s gross revenue yet many operators aren’t proactively managing that expense. Learn how better staff scheduling can increase profit margins, increase employee retention, and improve team dynamics from Clubessential’s new integrated partner SchedulePop.

Ray McDonald | Blindhash
Fundamentals of Cybersecurity
Prior to 2020, online tools were a needed member benefit, but weren’t vital to most club’s operations. Enter the pandemic and all clubs were forced to rely on their online tools to replace face to face interactions for F&B sales, online reservations, and general communication with the club staff.

Post pandemic, clubs should continue to dedicate more resources to help their members stay safe online. Historically, cybersecurity has not been a focus for private clubs, but avoiding an embarrassing breach can mean the difference in your members using your online tools or not.

In this session we will walk through the basic fundamentals to cybersecurity. Additionally, you will learn about the partnership between BlindHash and Clubessential and how it protects your member’s data.

Jay Livingood | Yellow Dog
Moving from Reaction to Pro-action!
In this session, we will detail how to move your F&B operation from one that scrambles at the end of the month to one that is always on top of their inventory. The insight will be practical and can be immediately implemented by any size club F&B operation.

Troy Flateau | Golf Genius
Integrating Clubessential Website and Tee Sheet with Golf Genius Software
Save time and enhance the member experience by integrating with Golf Genius. This sessions offers a firsthand look at the benefits including a Single Sign-On, Master Roster Sync, Event Roster Sync, Pairings Push, Online Registration via Calendar and Directories, and more.

Sarah Bal | CMAA
Universal Key Club Performance Indicators
Join CMAA representatives as they discuss the process to create and the contents of the Universal Key Club Performance Indicators White Paper. They will also provide an overview of the public comment period (open until March 21), how you can get involved, and close with your questions.

Rado Tsanev | Club IT
The Importance of IT Audits for Your Club
Club IT provides clubs with white-glove IT service, ensuring that their systems will be always up-to-date, secure, and professionally maintained. We are a trusted IT company that specializes in providing clubs with first-class IT services. We have extensive experience optimizing IT systems of companies of varying sizes to peak efficiency. Let us make IT easy for your club. We will make a thorough evaluation of your network and create a comprehensive plan for your IT strategy. We have a dedicated team of trained consultants who will guide you and help you to fully utilize your IT investments. From Network and Application Security to IT Security Assessment, Malware Protection and even Ransomware Protection – our trusted IT security services will effectively protect your company from cyberattacks and other IT security threats.

Club Benchmarking | Ray Cronin
The Financial Insight ModelTM: The Essentials of Sustainable Financial Success
Club Benchmarking’s study of financial data from more than 1,000 clubs over the course of a decade has resulted in clarity of the key factors that drive sustainable financial success. This session will address those factors within a framework that can easily be applied at every club.

POS Portal | Brooke Turner & Heather Philpott
Leveraging Modern Payment Technology to Gain Consumer Confidence
Managing the evolving perceptions of a safe environment has created significant hurdles for clubs, gyms, and course operators over the past year. From additional sanitizing stations and cleaning needs, to limiting the interactions between guests and staff – adapting your businesses processes is a must. Thankfully with the right technology, gaining consumer confidence is simple. From contact-less checkout in your club, to mobile payments on the course – modern payment devices and solutions will keep your members safe and possibly spending more. Join POS Portal for a quick overview of why updating your payments technology is key to persevering and how their team makes it simple to choose, configure, and deliver the industry’s best payment solutions.

Run Your Club in Real-Time
When life throws the inevitable curveball, whether it’s a pandemic or a frost delay, it’s essential that you communicate with your members and staff in real-time. To create the experience your members desire, you need to build a service culture through your staff and operations. It’s also imperative that you scale and adjust your operations around the behavior of your members and availability of your staff. In this panel discussion, discover ways clubs have leveraged technology to gain insight in order to pivot and manage their club operations in real-time in this timely session.

Presenters
Stephanie Leli | Clubessential
Ashley Cronan | Clubessential

Trends in 2021
Expectations around member experience have been abruptly redefined over the last 8 months. Safety standards, contactless interaction, and smaller group experiences have all become a requirement for private club members. In 2021 we expect trends outside the club industry to make their way into the expectations of members and the day-to-day operations. Join us as we dive into changes associated with an increased demand for security measures, food ordering and delivery, fitness and coaching, management of operations and personnel from mobile devices, and the changing role of mobile apps from transactional tools to community engagement enhancers.

Presenters:
Ben Wingrove | SchedulePop
Ray McDonald | Blindhash
Mike Zisman | Golf Genius
Monique Bode | POS Portal
Jay Livingood | Yellow Dog

What Your Board Needs to Hear
The nimbleness of decision-making required in 2020 has set a new precedence for best practices for boards and club leadership. Leading clubs provide their boards with transparency into essential analytics – but data alone does not equate to insight. What does it all mean? Club management must deliver reporting that connects the operational, experiential, and utilization data points across the club. In this session, we’ll hear from Club and Board leadership on the essential tools and processes needed to own data, make, and communicate data-driven decisions.

Presenters
Dustin Wade | The Briar Club
Jennifer Mang | Lords Valley
Brian Carley | Clubessential
Sam Horn | Clubessential

Only 25% of clubs are growing with a purpose. As the club environment changes only clubs with a clear vision will survive. In this session you’ll hear from the top private club industry experts on what will decide the winner and losers as we move forward; the ability to make data-driven decisions, development of a safe touchless club experience, and the ability to extend the club brand and lifestyle anywhere.

Presenters
Ray Cronin | Club Benchmarking
Henry Wallmeyer | NCA
Jeff Morgan | CMAA