News & Insights

Stay up to date on the latest in Clubessential news, events, and insights regarding technology and interactive marketing in the private club industry.


Heritage Club Launches New Online Identity & Member Engagement System

Clubessential partners with Heritage Club to launch an improved online member and guest engagement system. Read on >

22Apr2014

Are Your Passwords So Weak Any Intruder Can View Your Private Website?

Electronic communication has transformed the way clubs connect with members. One unfortunate consequence of this shift in communication mediums is the rise in identity thefts, and unsecure passwords are often the weak link. In this video and article, Clubessential CEO, Dr. William D. Ivers, discusses ways that your club and website vendor can protect passwords to minimize exposure to identity theft.

10Apr2014

Why Rick Coffey, from Ravina Green Country Club, Believes and Trusts in Clubessential

Rick Coffey was kind enough to share with Clubessential, on video, why he believes and trusts in our Team.

2Apr2014

Are Your Financial Statements and Board Minutes Exposed on the Web?

In the early days of the Internet sensitive documents were protected passively by the fact that no one knew the URL of the sensitive documents. This “Passive Security” was marginally adequate at the time, but is no longer acceptable today. Read on to find out why.

25Feb2014

Tippecanoe Lake Country Club Stays on the Cutting Edge of Technology

Clubessential helps to keep Tippecanoe Lake Country Club on the cutting edge of technology.

13Feb2014

Gregg Patterson Shares his CE Experience

Gregg Patterson, General Manager of The Beach Club, shares how Clubessential has already made his life easier - even before The Beach Club's new website has launched.

20Jan2014

Colorado Golf Club Sees Increased Member Spend

Keeping the tee times system housed within the Colorado Golf Club website has helped the Club to increase member awareness and spend. Read on >

15Jan2014

Cross-promotion: Fill your (Digital) Spaces to Gain Revenue

Strategically incorporating cross-promotions into your club's online communications can help you increase non-dues revenue. Read on to learn how.

5Dec2013

Implementing a Targeted Email System

By adopting a targeted email strategy, you can easily segment your members into particular groups and drive a stronger response to your communications. Read on to learn how.

20Nov2013

The Vinoy® Renaissance Resort & Golf Club Launches New Website and Sees Significant Results

The Vinoy ® Renaissance Resort & Golf Club in St. Petersburg, Florida, shifted its digital marketing partnership from a local agency that did not specialize in the private club niche, to Clubessential, and has since seen great results.

13Nov2013

How Is Social Media Relevant to your Club’s Website?

Social Media has captured a significant part of our daily communication and the trend is continuing to snowball. Read on to find out how your Club can capitalize on this vibrant communication channel.

5Nov2013

Clubessential Announces Marketing Services Division

Clubessential is excited to announce our Marketing Services division, which consists of a group of experienced digital marketing professionals who are available to partner with our clients to ensure they maximize the ROI of their online communications.

10Oct2013

Wildcat Run Golf & Country Club experiences amazing results with revamped online presence

See how Wildcat Run Golf & Country Club in Estero, Florida, has experienced membership growth and engagement since launching their new Clubessential member and guest communication system.

27Aug2013

Old Ranch Country Club's Website: A Magnet for New Members

It's been nearly one year since Old Ranch Country Club launched their CE-powered online member communication platform. We recently caught up with Director of Membership, Renee Ord, to find out how their online solution has positively impacted the Club's operations over the past 12 months.

25Jul2013

CMAA Greater Southwest Chapter's New Online Presence Keeps Members Connected to Timely News & Events

Clubessential and the CMAA Greater Southwest Chapter are pleased to announce the launch of the Chapter’s new web presence. The new member communication platform features built-in interactive communication components to help the Chapter better engage members.

23May2013

Colonial Country Club's New Web Presence Brings the Storied Club's Charm to Life Online

Clubessential partnered with Colonial Country Club to bring to life a new web presence for the storied Fort Worth, Texas Club.

7May2013

Clubessential CEO to Discuss Technology at 2013 NCA National Club Conference

Dr. William D. Ivers, CEO and founder of Clubessential, will join a panel of technology experts at the National Club Association’s (NCA) 2013 National Club Conference, to discuss technology innovation in the private club industry.

25Apr2013

Omaha Country Club Website Sets the Stage for the 2013 U.S. Senior Open

2013 is a big year for longtime Clubessential client Omaha Country Club. OCC will host the 2013 U.S. Senior Open golf tournament July 8-14. As the excitement builds at the Club, we are proud to say we've played a part in enabling OCC to showcase its unique offerings to the world via a newly designed desktop and mobile website. Read on >

4Apr2013

Clubessential Strengthens Partnership with CMAA Texas Lone Star Chapter

Clubessential is pleased to renew it's Gold Sponsorship of the CMAA Texas Lone Star Chapter.

29Mar2013

Easily Create Engaging Emails Using Pre-Designed Templates

All Clubessential clients have access to a collection of pre-designed templates which provide the perfect starting point to create engaging email marketing campaigns. Read on for more information >

28Mar2013

Q&A From Webinar: Pitfalls to Avoid in Software Contracts

If you were unable to attend either one of last week's two "Pitfalls to Avoid in Software Contracts" webinars, be sure to read on to see the questions that were asked during the webinars.

15Mar2013

New Web Presence Key to Wynlakes Golf & Country Club's Marketing Efforts

In late 2012, longtime client-partner Wynlakes Golf & Country Club turned to Clubessential to develop a refreshed web presence that more accurately reflected the Club's amenities and vibrant atmosphere, both of which had evolved beyond the initial website, launched in 2006. Read on for more.

13Mar2013

Case Study: Carlouel Yacht Club Implements CE Solutions - Achieves High ROI within 90 days

Download the Carlouel Yacht Club case study to discover how the Club achieved extraordinary results within the first 90 days.

27Feb2013

Webinar: Pitfalls to Avoid in Software Contracts

Join Dr. William Ivers, Sr. -- CEO of Clubessential -- as he describes some of the most unfair clauses within vendor software contracts, and explains why and how a General Manager should avoid them.

25Feb2013

Client Spotlight: Tahoe Mountain Club

In 2012, longtime Clubessential client, Tahoe Mountain Club, turned to us to build a new online communications platform for their Club to more accurately reflect the character of TMC. We did not let them down. Read on >

5Feb2013

Video Q&A: Colorado Golf Club Launches New Online Presence

Colorado Golf Club recently launched a new online presence with Clubessential. We caught up with Tom Ferrell, Director of Marketing and Communications at the Club, for a quick Q&A. Check out what Tom had to say >

11Jan2013

Hamilton Farm Golf Club's New Online Presence Extends Club Culture and Services Online

Clubessential teams up with the world-class Hamilton Farm Golf Club in New Jersey to deliver a new online presence that matches up with the Club's 5-star Platinum status.

17Oct2012

The Princess Anne Country Club's Vibe Shines Through Online

Clubessential teams up with The Princess Anne Country Club in Virginia to breathe new life into the preeminent Club's web presence.

28Sep2012

Lahontan Golf Club's New Website Extends Club's First Class Service to Online Audience

Lahontan Golf Club unveils new website design along with an assortment of new online communication tools to better serve its online audience.

5Sep2012

Heathrow Country Club Launches New Website & Collection of Interactive Web Services

Clubessential recently launched a new website for Heathrow Country Club, along with a suite of interactive web services, to complement their new online presence.

8Aug2012

Clubessential Director of Client Services to Teach Course at PCMA Conference

Be sure to register for the 9/23/2012 "Membership Marketing Through Technology" course at the PCMA's 17th Annual Membership & Marketing Conference. Karen Kaplan, from Clubessential, will be sharing her knowledge and best practices with attendees.

6Aug2012

Presenting the New Wichita Country Club Web Presence

The Wichita Country Club recetnly pulled back the curtains on a suite of new web solutions designed and developed by Clubessential.

2Aug2012

Red Rocks Country Club Unveils New Web Presence

Red Rocks Country Club recently pulled back the curtains on their upgraded online member communications system, powered by Clubessential.

25Jul2012

New Website - The Club at Crested Butte

The Club at Crested Butte recently launched a revamped website, designed and implemented by Clubessential's agency team. Check out what Shayna McDonald had to say about the new website.

18Jul2012

Client Spotlight - Laurel Oak Country Club

We recently caught up with Christine Bolton, CMP, the Membership Director at Laurel Oak Country Club in Florida, to find out how their revamped website has helped with their communications.

5Jun2012

Case Study: How Cattail Creek Country Club Drove More Traffic to Website

Don't miss this case study, which sheds some light on how Cattail Creek Country Club turned a once stagnant website into a dynamic, heavily visited online communication channel.

26Apr2012

Manor Country Club Launches Mobile Services

Manor Country Club embraces Mobile Services as an exciting new avenue to communicate with potential and current members.

12Apr2012