News & Insights

July 24, 2014 • Clubessential News

Sunset Country Club Introduces New Web Presence

Sunset Country Club partners with Clubessential to launch new web presence for guest and member engagement.

July 10, 2014 • Alyssa Montgomery & Amy Sand

The Importance of Two-Way Communication

Engaging in two-way communication with your club's online guests and members is a vital component of building a tightly knit community. Read on to find out how you can implement best practices in two-way communication online.

June 18, 2014 • Clubessential Marketing

Cascade Hills Country Club Launches New Website & Refreshed Online Brand

Cascade Hills Country Club (MI) and Clubessential are excited to announce the recent launch of the new and improved CascadeHillsCC.com, which features an updated online brand identity, online tee times, a mobile-optimized version, and much more.

June 5, 2014 • Clubessential Marketing

Silverado Resort & Country Club Unveils New Online Presence

Clubessential is excited to announce the launch of a redesigned website for longtime client Silverado Resort and Country Club in Napa, California.

May 28, 2014 • Clubessential News

Webinar: Club Communications & Technology Trends

May 8, 2014 • Clubessential News

Pinehurst Resort & Country Club Unveils New Member Portal and Online Member Tee Times

Clubessential partners with Pinehurst Resort & Country Club to create and launch a private member portal and online member tee times. Read on >

April 22, 2014 • Clubessential Marketing

Heritage Club Launches New Online Identity & Member Engagement System

Clubessential partners with Heritage Club to launch an improved online member and guest engagement system. Read on >

April 10, 2014 • Dr. William D. Ivers

Are Your Passwords So Weak Any Intruder Can View Your Private Website?

Electronic communication has transformed the way clubs connect with members. One unfortunate consequence of this shift in communication mediums is the rise in identity thefts, and unsecure passwords are often the weak link. In this video and article, Clubessential CEO, Dr. William D. Ivers, discusses ways that your club and website vendor can protect passwords to minimize exposure to identity theft.

April 2, 2014 • Clubessential Marketing

Why Rick Coffey, from Ravina Green Country Club, Believes and Trusts in Clubessential

Rick Coffey was kind enough to share with Clubessential, on video, why he believes and trusts in our Team.

February 25, 2014 • Dr. William D. Ivers

Are Your Financial Statements and Board Minutes Exposed on the Web?

In the early days of the Internet sensitive documents were protected passively by the fact that no one knew the URL of the sensitive documents. This “Passive Security” was marginally adequate at the time, but is no longer acceptable today. Read on to find out why.

February 13, 2014 • Nick Wright

Tippecanoe Lake Country Club Stays on the Cutting Edge of Technology

Clubessential helps to keep Tippecanoe Lake Country Club on the cutting edge of technology.

January 20, 2014 • Nick Wright

Gregg Patterson Shares his CE Experience

Gregg Patterson, General Manager of The Beach Club, shares how Clubessential has already made his life easier - even before The Beach Club's new website has launched.

January 15, 2014 • Nick Wright

Colorado Golf Club Sees Increased Member Spend

Keeping the tee times system housed within the Colorado Golf Club website has helped the Club to increase member awareness and spend. Read on >

December 5, 2013 • Alyssa Montgomery & Amy Sand

Cross-promotion: Fill your (Digital) Spaces to Gain Revenue

Strategically incorporating cross-promotions into your club's online communications can help you increase non-dues revenue. Read on to learn how.

November 20, 2013 • Alyssa Montgomery & Amy Sand

Implementing a Targeted Email System

By adopting a targeted email strategy, you can easily segment your members into particular groups and drive a stronger response to your communications. Read on to learn how.

November 13, 2013 • Nick Wright

The Vinoy® Renaissance Resort & Golf Club Launches New Website and Sees Significant Results

The Vinoy ® Renaissance Resort & Golf Club in St. Petersburg, Florida, shifted its digital marketing partnership from a local agency that did not specialize in the private club niche, to Clubessential, and has since seen great results.

November 5, 2013 • Alyssa Montgomery & Amy Sand

How Is Social Media Relevant to your Club’s Website?

Social Media has captured a significant part of our daily communication and the trend is continuing to snowball. Read on to find out how your Club can capitalize on this vibrant communication channel.

October 10, 2013 • Nick Wright

Clubessential Announces Marketing Services Division

Clubessential is excited to announce our Marketing Services division, which consists of a group of experienced digital marketing professionals who are available to partner with our clients to ensure they maximize the ROI of their online communications.

August 27, 2013 • Nick Wright

Wildcat Run Golf & Country Club experiences amazing results with revamped online presence

See how Wildcat Run Golf & Country Club in Estero, Florida, has experienced membership growth and engagement since launching their new Clubessential member and guest communication system.

July 25, 2013 • Nick Wright

Old Ranch Country Club's Website: A Magnet for New Members

It's been nearly one year since Old Ranch Country Club launched their CE-powered online member communication platform. We recently caught up with Director of Membership, Renee Ord, to find out how their online solution has positively impacted the Club's operations over the past 12 months.

May 23, 2013 • Nick Wright

CMAA Greater Southwest Chapter's New Online Presence Keeps Members Connected to Timely News & Events

Clubessential and the CMAA Greater Southwest Chapter are pleased to announce the launch of the Chapter’s new web presence. The new member communication platform features built-in interactive communication components to help the Chapter better engage members.

May 7, 2013 • Nick Wright

Colonial Country Club's New Web Presence Brings the Storied Club's Charm to Life Online

Clubessential partnered with Colonial Country Club to bring to life a new web presence for the storied Fort Worth, Texas Club.

April 4, 2013 • Nick Wright

Omaha Country Club Website Sets the Stage for the 2013 U.S. Senior Open

2013 is a big year for longtime Clubessential client Omaha Country Club. OCC will host the 2013 U.S. Senior Open golf tournament July 8-14. As the excitement builds at the Club, we are proud to say we've played a part in enabling OCC to showcase its unique offerings to the world via a newly designed desktop and mobile website. Read on >

March 28, 2013 • Nick Wright

Easily Create Engaging Emails Using Pre-Designed Templates

All Clubessential clients have access to a collection of pre-designed templates which provide the perfect starting point to create engaging email marketing campaigns. Read on for more information >

March 15, 2013 • Nick Wright

Q&A From Webinar: Pitfalls to Avoid in Software Contracts

If you were unable to attend either one of last week's two "Pitfalls to Avoid in Software Contracts" webinars, be sure to read on to see the questions that were asked during the webinars.

March 13, 2013 • Nick Wright

New Web Presence Key to Wynlakes Golf & Country Club's Marketing Efforts

In late 2012, longtime client-partner Wynlakes Golf & Country Club turned to Clubessential to develop a refreshed web presence that more accurately reflected the Club's amenities and vibrant atmosphere, both of which had evolved beyond the initial website, launched in 2006. Read on for more.

February 27, 2013 • Nick Wright

Case Study: Carlouel Yacht Club Implements CE Solutions - Achieves High ROI within 90 days

Download the Carlouel Yacht Club case study to discover how the Club achieved extraordinary results within the first 90 days.

February 25, 2013 • Nick Wright

Webinar: Pitfalls to Avoid in Software Contracts

Join Dr. William Ivers, Sr. -- CEO of Clubessential -- as he describes some of the most unfair clauses within vendor software contracts, and explains why and how a General Manager should avoid them.

February 5, 2013 • Nick Wright

Client Spotlight: Tahoe Mountain Club

In 2012, longtime Clubessential client, Tahoe Mountain Club, turned to us to build a new online communications platform for their Club to more accurately reflect the character of TMC. We did not let them down. Read on >

January 11, 2013 • Nick Wright

Video Q&A: Colorado Golf Club Launches New Online Presence

Colorado Golf Club recently launched a new online presence with Clubessential. We caught up with Tom Ferrell, Director of Marketing and Communications at the Club, for a quick Q&A. Check out what Tom had to say >

October 17, 2012 • Nick Wright

Hamilton Farm Golf Club's New Online Presence Extends Club Culture and Services Online

Clubessential teams up with the world-class Hamilton Farm Golf Club in New Jersey to deliver a new online presence that matches up with the Club's 5-star Platinum status.

September 28, 2012 • Nick Wright

The Princess Anne Country Club's Vibe Shines Through Online

Clubessential teams up with The Princess Anne Country Club in Virginia to breathe new life into the preeminent Club's web presence.

September 20, 2012 • Will Holman

Clubessential Opens Cloud Hosting Center

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September 20, 2012 • Will Holman

Client Spotlight: The Fort Worth Club

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September 20, 2012 • Will Holman

Introducing ClubLife: Social Networking for Private Clubs

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September 20, 2012 • Will Holman

New Clubessential Product Introductions at CMAA National Expo

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September 20, 2012 • Will Holman

Client Spotlight - Wycliffe Golf & Country Club

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September 5, 2012 • Nick Wright

Lahontan Golf Club's New Website Extends Club's First Class Service to Online Audience

Lahontan Golf Club unveils new website design along with an assortment of new online communication tools to better serve its online audience.

August 8, 2012 • Nick Wright

Heathrow Country Club Launches New Website & Collection of Interactive Web Services

Clubessential recently launched a new website for Heathrow Country Club, along with a suite of interactive web services, to complement their new online presence.

December 9, 2011 • Nick Wright

St. Andrews Country Club Launches Mobile Services

St. Andrews Country Club collaborated with Clubessential to develop and launch a suite of Mobile Services, allowing the Club to better engage on the go members.

September 22, 2011 • Nick Wright

Clubessential Wins Two Boardroom Magazine "Excellence In Achievement" Awards for Website Design

Clubessential is honored to win two BoardRoom "Excellence in Achievements" awards for "Website Company of the Year" and "Member Communication & Newsletter". This marks the fourth consecutive year that we've won at least one BoardRoom award.

April 1, 2011 • Clubessential, LLC

A Revolution in Club Communications

Clubessential has created a short presentation to demonstrate the extensive communication capabilities of club websites.

March 23, 2011 • Clubessential, LLC

Impact of Photography

While the importance of various web site design elements have changed with time, the "WOW" factor of signature photos has endured, helping you differentiate your Club from other clubs on the Web.

January 1, 2011 • Bill Ivers Jr - EVP Global Sales

Using Online Reservations to Drive Website Traffic, Reduce Costs, and Increase Member Participation

Economic Series Article One:
The Advantages of Integrated Online Reservations

July 14, 2009 • Bill Ivers

Award Winning Club Website Designs By Clubessential

For the second consecutive year Clubessential has won Boardroom Magazine’s Achievement Award for Website Design.

October 16, 2007 • Adam Nessler

November 2007 Marketing Seminar in Cincinnati

Clubessential's National Education Seminar Series will next visit the headquarters city: Cincinnati, on November 15, 2007. The location will be the Tournament Players' Club at River's Bend (Maineville, OH).

September 20, 2007 • Adam Nessler

July 2007 Updates

29 New Enhancements in the month of July.

September 12, 2007 • Adam Nessler

October 2007 Marketing Seminar In S. California

Clubessential will hold the next installment of its National Educational Seminar Series in Irvine, California. The seminar will be held at Shady Canyon Golf Club on Tuesday, October 9th.

August 14, 2007 • Dr. William D. Ivers

The Five Minute Website Review

A simple way for a General Manager to keep control of their website - even if they have little technical background.

August 9, 2007 • Dr. William D. Ivers

Targeting Member Communication For Better Results

Target mailings based on POS Transactions. Personalize the message with statement information. Encourage members to indicate their preferences using Opt-In stations. Use cell phone text messaging in certain situations.

July 4, 2007 • Dr. William D. Ivers

Soften The Edge of Your Cutting Edge Website

How to build website traffic by telling "stories" that illustrate how the website benefits members.

July 3, 2007 • Dr. William D. Ivers

A Thriving New Spartan Existence

Michigan State University discusses the impact of introducing their new website.

June 1, 2007 • Adam Nessler

June 2007 Marketing Seminar Announcements

Clubessential is proud to announce the next two Website Marketing Seminars will be held in Dallas and Houston, Texas. During the seminars, attendees will learn about Internet trends, as well as how to take advantage of their website system to increase the effectiveness of their club's marketing campaigns.

June 1, 2007 • Adam Nessler

June 2007 Updates

A summary of enhancments made this month.

May 9, 2007 • Dr. William D. Ivers

New Era in Club Technology

The "tipping point" for modern web technology has finally reached the club market.

May 1, 2007 • William Ivers

A Sample Newsletter Template

You've heard that it is easier to build a newsletter for online distribution. Take a look at this sample, built from a template.

May 1, 2007 • Adam Nessler

May 2007 Updates

A summary of enhancements made in May.

April 25, 2007 • Dr. William D. Ivers

Avoiding Locally Developed Websites

The problems often associated with hiring local developers to create a website.

April 3, 2007 • Dr. William D. Ivers

Creating a Personalized Website Experience

How to personalize emails and webpages, conduct highly targeted mailings based on user profiles, and increase overall communication by knowing your members.

February 13, 2007 • Dr. William D. Ivers

Clubessential Introduces NetCaddy

New tee time reservations system introduced at the Golf Industry Show, February 2007.

February 9, 2007 • Dr. William D. Ivers

Online Member Statements and Payments Update

Recent enhancments made to Clubessential's statement diplay and payment systems.

February 9, 2007 • Dr. William D. Ivers

Which Vendor Should Display Statements?

Does it make more sense for accounting firms to display statements and take payments online, or is this better left to the Internet specialists?

January 31, 2007 • William Ivers

Clubessential Announces Strategic Marketing Group

New consulting team allows clubs to outsource content management and other aspects of Internet communication.

January 11, 2007 • William Ivers

January 2007 Marketing Seminar Announcements

Seminars announced in Washington DC and New York City in early 2007

December 5, 2006 • Adam Nessler

Online Member Payments Webinar Announcement, December 2006

Online seminar to introduce the features of the new CheckFree Online Member Payments module.

October 19, 2006 • William Ivers

Re-Launching a Revitalized Website

Once you have put the effort into rebuilding your website what actions can you take to re-launch it successfully?

September 20, 2006 • Adam Nessler

October 2006 Marketing Seminar Announcements

Seminars will be held at Admiral's Cove and Kensington Golf and Country Club in Florida.

September 12, 2006 • William Ivers

Revitalizing Your Website

How often does a website need to be reworked to keep up with the pace of Internet advances?

September 5, 2006 • Dr. William D. Ivers

Increasing Website Results

How to do a five minute website review to see how your website is performing. What other paths you might take to increase performance.

September 5, 2006 • William Ivers

Club Staffing Options for Internet Marketing

A review of the staffing options available to General Managers for Internet Marketing, including outsourcing of some aspects of the job.

September 5, 2006 • William Ivers

September 2006 - NorthStar Interface Released

Includes Online Member Statements, Online Member Payments and RosterSync.

June 16, 2006 • William Ivers

Selling Out Events

How to use your website and email to increase member participation in key events.

May 1, 2006 • William Ivers

Tournament Registration Application

A new tool for registering volunteers, players, officials, etc. at national level tournaments.

March 14, 2006 • Dr. William D. Ivers

Technology Trajectory

Clubessential's development staff shifted into a new gear with the implementation of Microsoft's .NET platform and other infrastructure improvements.

February 21, 2006 • Dr. William D. Ivers

Search Engine Optimization

Clubessential has completed a series of architectural changes, creating a remarkable improvement in Search Engine Optimization for its clients' websites

February 21, 2006 • Dr. William D. Ivers

Top Ten Website Administration Time-savers

Is your staff overloaded? Here is a list of priority items that will save time when administering the website.

December 1, 2005 • Dr. William D. Ivers

Managing Club Internet Communications

What a General Manager needs to do to manage the Internet communication channel to the membership.

October 18, 2005 • Dr. William D. Ivers

Building A Marketing Database Step By Step

How to collect information about members step by step, event by event.

July 7, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - All Ten Parts

A condensed version without graphics and in a printable PDF format.

July 6, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 10

Build an asset.

June 29, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 9

Track results.

June 22, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 8

Target mailings.

June 15, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 7

Add artistry.

June 8, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 6

Drive traffic to your website.

June 1, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 5

Make events come alive.

May 25, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 4

Make members come alive.

May 18, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 3

Make staff come alive.

May 11, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 2

Be Consistent.

May 4, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 1

Capture your membership's email addresses.

February 21, 2005 • Dr. William D. Ivers

Lot Full: Was it the Grill Room Menu?

What causes a simple event to turn into a sold out tradition?