News & Insights

August 19, 2015 • Clubessential News

Clubessential named to the 2015 Inc. 5000 list of fastest growing private companies in America

We're proud to be named to the 2015 Inc. 500 | 5000 list of fastest-growing private companies in America.

July 31, 2015 • Clubessential News

Introducing Mobile F&B Menu

July 7, 2015 • Clubessential News

Preparing your Private Club for EMV: What you Need to Know

Find out what you need to know to ensure your club is prepared for the upcoming Payment Networks’ Liability Shift associated with EMV.

June 9, 2015 • Clubessential News

Chamisal Tennis and Fitness Club Launches New Web and Reservations Solutions

We recently partnered with Chamisal Tennis and Fitness Club to build and launch a new web and reservations platform.

May 19, 2015 • Clubessential News

Walnut Creek Country Club Debuts New Online Presence

Walnut Creek Country Club recently debuted a new online presence powered by Clubessential, and it quickly became a hit with members and staff.

April 29, 2015 • Clubessential News

Introducing e-Camp Reservations: One system for all of your Club's camp reservations

Clubessential launches new e-Camp Reservations product to help clubs streamline the reservations process for simple or complex camps.

March 19, 2015 • Clubessential News

Client Spotlight: Columbia Country Club

We recently caught up with longtime client Columbia Country Club for a quick Q&A regarding their experience in working with Clubessential on their redesigned website. Read on >

February 20, 2015 • Clubessential News

Introducing e-Prospect CRM & Data Warehouse

We're excited to announce the launch of a true game changer in the club market: e-Prospect CRM & Data Warehouse.

February 4, 2015 • Clubessential News

The Ink Has Dried: ClubSoft Acquisition is Complete

Clubessential is pleased to announce that the ClubSoft acquisition is complete.

January 8, 2015 • Clubessential News

Clubessential to Launch Tee Sheet Live on POS at PGA Show

Be sure to stop by our booth (#3208) at the upcoming PGA Merchandise Show in Orlando (Jan. 21st - 23rd) to see our newly integrated tee sheet live on a POS.

December 18, 2014 • Clubessential News

Golf Shop Q&A: Todd Rollins - Head Golf Professional at Laconia Country Club

We recently caught up with Todd Rollins, PGA, Head Golf Professional at Laconia Country Club in Laconia, New Hampshire. Todd shared how using technology has taken pressure off of his staff in the Golf Shop while simultaneously helping new members meet longtime members out on the golf course.

December 5, 2014 • Clubessential News

Client Spotlight: Lafayette Club

Earlier this year we partnered with Lafayette Club to launch a new website and online member communication tools. We recently checked in with Assistant GM, Carrie Martinson, to see how things were going.

October 22, 2014 • Clubessential News

Clubessential Acquires ClubSoft

Combination of two “best of breed” private club software companies creates a single source for integrated club software. Company already serves more than 1,300 clients.

October 16, 2014 • Clubessential News

Golf Shop Q&A: Jerrod Tumbleson - Golf Shop Manager at Grey Oaks Country Club

We recently caught up with Jerrod Tumbleson, Golf Shop Manager at Grey Oaks Country Club in Naples, Florida. Jerrod shared how he and his team mates use technology to keep everyone on the same page throughout the day, effectively communicate with members, and much more.

October 8, 2014 • Clubessential News

Laconia Country Club Launches New Website

Clubessential partnered with Laconia Country Club to launch a new website which better reflects the Club's history and character online. Read More >

October 2, 2014 • Clubessential News

Clubessential Partners with the On Course Foundation to Launch New Web Presence for The Simpson Cup

Clubessential recently launched a new website for the Simpson Cup, helping to expand the media presence of the tournament and its parent organization, the On Course Foundation.

September 23, 2014 • Clubessential News

Team #Ovar-It: Running and Walking for a Great Cause

A group of CE employees hit the pavement for a great cause. Read on >

September 10, 2014 • Clubessential News

Castlewood Country Club Unveils New Online Presence

Castlewood Country Club teamed up with Clubessential to launch a redesigned website. Read on >

September 4, 2014 • Clubessential News

Olympia Fields Country Club & the 2015 U.S. Amateur Championship Unveil New Online Presences

Olympia Fields Country Club unveils two new web presences. Read on >

July 24, 2014 • Clubessential News

Sunset Country Club Introduces New Web Presence

Sunset Country Club partners with Clubessential to launch new web presence for guest and member engagement.

July 10, 2014 • Alyssa Montgomery & Amy Sand

The Importance of Two-Way Communication

Engaging in two-way communication with your club's online guests and members is a vital component of building a tightly knit community. Read on to find out how you can implement best practices in two-way communication online.

June 18, 2014 • Clubessential Marketing

Cascade Hills Country Club Launches New Website & Refreshed Online Brand

Cascade Hills Country Club (MI) and Clubessential are excited to announce the recent launch of the new and improved, which features an updated online brand identity, online tee times, a mobile-optimized version, and much more.

June 5, 2014 • Clubessential Marketing

Silverado Resort & Country Club Unveils New Online Presence

Clubessential is excited to announce the launch of a redesigned website for longtime client Silverado Resort and Country Club in Napa, California.

May 8, 2014 • Clubessential News

Pinehurst Resort & Country Club Unveils New Member Portal and Online Member Tee Times

Clubessential partners with Pinehurst Resort & Country Club to create and launch a private member portal and online member tee times. Read on >

April 22, 2014 • Clubessential Marketing

Heritage Club Launches New Online Identity & Member Engagement System

Clubessential partners with Heritage Club to launch an improved online member and guest engagement system. Read on >

April 2, 2014 • Clubessential Marketing

Why Rick Coffey, from Ravina Green Country Club, Believes and Trusts in Clubessential

Rick Coffey was kind enough to share with Clubessential, on video, why he believes and trusts in our Team.

February 25, 2014 • Dr. William D. Ivers

Are Your Financial Statements and Board Minutes Exposed on the Web?

In the early days of the Internet sensitive documents were protected passively by the fact that no one knew the URL of the sensitive documents. This “Passive Security” was marginally adequate at the time, but is no longer acceptable today. Read on to find out why.

February 13, 2014 • Nick Wright

Tippecanoe Lake Country Club Stays on the Cutting Edge of Technology

Clubessential helps to keep Tippecanoe Lake Country Club on the cutting edge of technology.

January 20, 2014 • Nick Wright

Gregg Patterson Shares his CE Experience

Gregg Patterson, General Manager of The Beach Club, shares how Clubessential has already made his life easier - even before The Beach Club's new website has launched.

January 15, 2014 • Nick Wright

Colorado Golf Club Sees Increased Member Spend

Keeping the tee times system housed within the Colorado Golf Club website has helped the Club to increase member awareness and spend. Read on >

November 20, 2013 • Alyssa Montgomery & Amy Sand

Implementing a Targeted Email System

By adopting a targeted email strategy, you can easily segment your members into particular groups and drive a stronger response to your communications. Read on to learn how.

November 13, 2013 • Nick Wright

The Vinoy® Renaissance Resort & Golf Club Launches New Website and Sees Significant Results

The Vinoy ® Renaissance Resort & Golf Club in St. Petersburg, Florida, shifted its digital marketing partnership from a local agency that did not specialize in the private club niche, to Clubessential, and has since seen great results.

November 5, 2013 • Alyssa Montgomery & Amy Sand

How Is Social Media Relevant to your Club’s Website?

Social Media has captured a significant part of our daily communication and the trend is continuing to snowball. Read on to find out how your Club can capitalize on this vibrant communication channel.

August 27, 2013 • Nick Wright

Wildcat Run Golf & Country Club experiences amazing results with revamped online presence

See how Wildcat Run Golf & Country Club in Estero, Florida, has experienced membership growth and engagement since launching their new Clubessential member and guest communication system.

July 25, 2013 • Nick Wright

Old Ranch Country Club's Website: A Magnet for New Members

It's been nearly one year since Old Ranch Country Club launched their CE-powered online member communication platform. We recently caught up with Director of Membership, Renee Ord, to find out how their online solution has positively impacted the Club's operations over the past 12 months.

April 4, 2013 • Nick Wright

Omaha Country Club Website Sets the Stage for the 2013 U.S. Senior Open

2013 is a big year for longtime Clubessential client Omaha Country Club. OCC will host the 2013 U.S. Senior Open golf tournament July 8-14. As the excitement builds at the Club, we are proud to say we've played a part in enabling OCC to showcase its unique offerings to the world via a newly designed desktop and mobile website. Read on >

March 28, 2013 • Nick Wright

Easily Create Engaging Emails Using Pre-Designed Templates

All Clubessential clients have access to a collection of pre-designed templates which provide the perfect starting point to create engaging email marketing campaigns. Read on for more information >

March 15, 2013 • Nick Wright

Q&A From Webinar: Pitfalls to Avoid in Software Contracts

If you were unable to attend either one of last week's two "Pitfalls to Avoid in Software Contracts" webinars, be sure to read on to see the questions that were asked during the webinars.

March 13, 2013 • Nick Wright

New Web Presence Key to Wynlakes Golf & Country Club's Marketing Efforts

In late 2012, longtime client-partner Wynlakes Golf & Country Club turned to Clubessential to develop a refreshed web presence that more accurately reflected the Club's amenities and vibrant atmosphere, both of which had evolved beyond the initial website, launched in 2006. Read on for more.

February 27, 2013 • Nick Wright

Case Study: Carlouel Yacht Club Implements CE Solutions - Achieves High ROI within 90 days

Download the Carlouel Yacht Club case study to discover how the Club achieved extraordinary results within the first 90 days.

February 25, 2013 • Nick Wright

Webinar: Pitfalls to Avoid in Software Contracts

Join Dr. William Ivers, Sr. -- CEO of Clubessential -- as he describes some of the most unfair clauses within vendor software contracts, and explains why and how a General Manager should avoid them.

February 5, 2013 • Nick Wright

Client Spotlight: Tahoe Mountain Club

In 2012, longtime Clubessential client, Tahoe Mountain Club, turned to us to build a new online communications platform for their Club to more accurately reflect the character of TMC. We did not let them down. Read on >

January 11, 2013 • Nick Wright

Video Q&A: Colorado Golf Club Launches New Online Presence

Colorado Golf Club recently launched a new online presence with Clubessential. We caught up with Tom Ferrell, Director of Marketing and Communications at the Club, for a quick Q&A. Check out what Tom had to say >

April 1, 2011 • Clubessential, LLC

A Revolution in Club Communications

Clubessential has created a short presentation to demonstrate the extensive communication capabilities of club websites.

January 1, 2011 • Bill Ivers Jr - EVP Global Sales

Using Online Reservations to Drive Website Traffic, Reduce Costs, and Increase Member Participation

Economic Series Article One:
The Advantages of Integrated Online Reservations

October 16, 2007 • Adam Nessler

November 2007 Marketing Seminar in Cincinnati

Clubessential's National Education Seminar Series will next visit the headquarters city: Cincinnati, on November 15, 2007. The location will be the Tournament Players' Club at River's Bend (Maineville, OH).

September 20, 2007 • Adam Nessler

July 2007 Updates

29 New Enhancements in the month of July.

September 12, 2007 • Adam Nessler

October 2007 Marketing Seminar In S. California

Clubessential will hold the next installment of its National Educational Seminar Series in Irvine, California. The seminar will be held at Shady Canyon Golf Club on Tuesday, October 9th.

August 14, 2007 • Dr. William D. Ivers

The Five Minute Website Review

A simple way for a General Manager to keep control of their website - even if they have little technical background.

August 9, 2007 • Dr. William D. Ivers

Targeting Member Communication For Better Results

Target mailings based on POS Transactions. Personalize the message with statement information. Encourage members to indicate their preferences using Opt-In stations. Use cell phone text messaging in certain situations.

July 4, 2007 • Dr. William D. Ivers

Soften The Edge of Your Cutting Edge Website

How to build website traffic by telling "stories" that illustrate how the website benefits members.

July 3, 2007 • Dr. William D. Ivers

A Thriving New Spartan Existence

Michigan State University discusses the impact of introducing their new website.

June 1, 2007 • Adam Nessler

June 2007 Marketing Seminar Announcements

Clubessential is proud to announce the next two Website Marketing Seminars will be held in Dallas and Houston, Texas. During the seminars, attendees will learn about Internet trends, as well as how to take advantage of their website system to increase the effectiveness of their club's marketing campaigns.

June 1, 2007 • Adam Nessler

June 2007 Updates

A summary of enhancments made this month.

May 9, 2007 • Dr. William D. Ivers

New Era in Club Technology

The "tipping point" for modern web technology has finally reached the club market.

May 1, 2007 • William Ivers

A Sample Newsletter Template

You've heard that it is easier to build a newsletter for online distribution. Take a look at this sample, built from a template.

May 1, 2007 • Adam Nessler

May 2007 Updates

A summary of enhancements made in May.

April 25, 2007 • Dr. William D. Ivers

Avoiding Locally Developed Websites

The problems often associated with hiring local developers to create a website.

April 3, 2007 • Dr. William D. Ivers

Creating a Personalized Website Experience

How to personalize emails and webpages, conduct highly targeted mailings based on user profiles, and increase overall communication by knowing your members.

February 13, 2007 • Dr. William D. Ivers

Clubessential Introduces NetCaddy

New tee time reservations system introduced at the Golf Industry Show, February 2007.

February 9, 2007 • Dr. William D. Ivers

Online Member Statements and Payments Update

Recent enhancments made to Clubessential's statement diplay and payment systems.

February 9, 2007 • Dr. William D. Ivers

Which Vendor Should Display Statements?

Does it make more sense for accounting firms to display statements and take payments online, or is this better left to the Internet specialists?

January 31, 2007 • William Ivers

Clubessential Announces Strategic Marketing Group

New consulting team allows clubs to outsource content management and other aspects of Internet communication.

January 11, 2007 • William Ivers

January 2007 Marketing Seminar Announcements

Seminars announced in Washington DC and New York City in early 2007

December 5, 2006 • Adam Nessler

Online Member Payments Webinar Announcement, December 2006

Online seminar to introduce the features of the new CheckFree Online Member Payments module.

October 19, 2006 • William Ivers

Re-Launching a Revitalized Website

Once you have put the effort into rebuilding your website what actions can you take to re-launch it successfully?

September 20, 2006 • Adam Nessler

October 2006 Marketing Seminar Announcements

Seminars will be held at Admiral's Cove and Kensington Golf and Country Club in Florida.

September 12, 2006 • William Ivers

Revitalizing Your Website

How often does a website need to be reworked to keep up with the pace of Internet advances?

September 5, 2006 • Dr. William D. Ivers

Increasing Website Results

How to do a five minute website review to see how your website is performing. What other paths you might take to increase performance.

September 5, 2006 • William Ivers

Club Staffing Options for Internet Marketing

A review of the staffing options available to General Managers for Internet Marketing, including outsourcing of some aspects of the job.

September 5, 2006 • William Ivers

September 2006 - NorthStar Interface Released

Includes Online Member Statements, Online Member Payments and RosterSync.

June 16, 2006 • William Ivers

Selling Out Events

How to use your website and email to increase member participation in key events.

May 1, 2006 • William Ivers

Tournament Registration Application

A new tool for registering volunteers, players, officials, etc. at national level tournaments.

March 14, 2006 • Dr. William D. Ivers

Technology Trajectory

Clubessential's development staff shifted into a new gear with the implementation of Microsoft's .NET platform and other infrastructure improvements.

February 21, 2006 • Dr. William D. Ivers

Search Engine Optimization

Clubessential has completed a series of architectural changes, creating a remarkable improvement in Search Engine Optimization for its clients' websites

February 21, 2006 • Dr. William D. Ivers

Top Ten Website Administration Time-savers

Is your staff overloaded? Here is a list of priority items that will save time when administering the website.

December 1, 2005 • Dr. William D. Ivers

Managing Club Internet Communications

What a General Manager needs to do to manage the Internet communication channel to the membership.

October 18, 2005 • Dr. William D. Ivers

Building A Marketing Database Step By Step

How to collect information about members step by step, event by event.

July 7, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - All Ten Parts

A condensed version without graphics and in a printable PDF format.

July 6, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 10

Build an asset.

June 29, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 9

Track results.

June 22, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 8

Target mailings.

June 15, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 7

Add artistry.

June 8, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 6

Drive traffic to your website.

June 1, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 5

Make events come alive.

May 25, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 4

Make members come alive.

May 18, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 3

Make staff come alive.

May 11, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 2

Be Consistent.

May 4, 2005 • Dr. William D. Ivers

Ten Ways To Engage Your Membership With Email - Part 1

Capture your membership's email addresses.