Since obtaining her BFA in Creative Writing from Stephens College, Amy has put her communication skills to good use, working in varied environments such as city government, non-profit and higher education. Before joining Clubessential, one of Amy’s defining experiences was becoming an Americorps Member, where she served as an Enrollment and Matching Specialist at Big Brothers Big Sisters. By engaging with a diverse clientele, she developed the ability to communicate with multiple audiences.
“I’m a writer who believes in mass appeal and entertainment. By entertaining the audience, you capture their attention. The more they’re interested in what you’re saying, the more they’ll hear your message. The way you communicate is just as important as what you are communicating.”
Amy joined CE as a Content Loader in 2012, allowing her to establish a foundation of CE software skills. Now as an Associate of the Digital Marketing Agency, she assists clients in their communication needs as well as contributes thought leadership articles in the club technology industry. She believes a successful communication strategy comes down to the basics, such as structure.
“In a world where multitasking is the norm, it’s natural to start in the middle of a thought. Of course, not everyone you communicate with will have the same background information you do. By breaking the message down into a beginning, middle and end, you create common jumping off points. These points act as road-signs to assist everyone traveling down the same communication path. When your audience knows they are on the correct path, it’s much easier to find the finish line together.”