Digital Marketing Agency

Marketing Services

While some of our clients have the benefit of dedicated staff members who plan, execute and measure their growing digital marketing needs, others turn to our Marketing Services team, a division of Clubessential’s Digital Marketing Agency.

The Marketing Services team consists of a group of experienced professionals who have digital marketing skills and industry-leading knowledge in working with private clubs, coupled with years of experience working with Clubessential’s tools, ensuring they can efficiently assist clients in managing their digital communications (web & mobile) while generating the full potential ROI.

Marketing Services offers usually fall into one or more of these three broad categories:


  • Consulting & Analytics
    • Consulting & Analytics services include the development of comprehensive club marketing strategies, consultation sessions on how your team can implement and analyze online marketing best practices, and more. Your team performs the work, while a trusted guide from the Marketing Services team steers you towards success.

  • Content & Digital Communication Management
      • Initial Content Loading – When a new website is built (or an older design is updated), the Marketing Services team can perform the initial formatting for the entire website, ensuring your new online presence makes a stunning first impression.

      • Content Management – Content provided by your club is carefully formatted by the Marketing Services team to create beautiful emails, web pages, event notices, and cross-marketing banners

      • Digital Communication Management – The Marketing Services team will organize and execute your club’s online member communication programs via the website and email marketing campaigns or one-off announcements, helping your club improve member engagement.
  • Search Marketing
    • Search Marketing services entail the Marketing Services team consulting with you on a keyword (i.e., SEO) and content strategy which when implemented will increase your club’s search engine rankings, drive traffic to your website, and ultimately deliver online ROI.



Download Marketing Services Datasheet



Team Leaders

Meet the Marketing Services team leaders:


  • Rick Coffey - Marketing Services Group Manager
    • RICK COFFEY, Certified Membership Professional (CMP), is a self-driven, enthusiastic sales specialist, who is recognized as one of the top salespeople in the private club industry. Rick possesses a unique & rare blend of experience, knowledge, passion and talent. In a results-driven industry, he has generated elite-level success each and every year. During the last 8 years of work at Hawthorn Woods CC, St. Charles CC and now Ravinia Green CC, Rick has generated a total of 260 new Members, $5.6M in initiation and over $33M in added revenue. In 2010, KemperSports awarded Rick a very prestigious company award; naming him Salesperson of the Year for their nationwide company - which has a portfolio of over 100 golf properties. In the past 2 years Rick has earned honors in the coveted Club Membership Challenge for Professional Club Marketing Association (PCMA). To top things off, Rick will become the youngest National President in PCMA history in September of 2014 - widely considered the top honor for private club Membership Directors.

      Starting in November, Rick joined Clubessential, the industry leading technology Services Company - leading their rapidly growing Membership Marketing Management (M3) division. This role is a natural fit, allowing Rick to use the skill set which allowed him to energize growth at single country clubs, but now on a much larger scale around the world.

      A frequent article contributor to top trade publications like BoardRoom and PCMA magazines, Rick is sought-after to share his expansive skill-set with others in the industry. The private Club industry has gone through a series of dramatic changes over the past 10 years, and successful new Member acquisition is harder to come by than ever. Rick has shown the ability to overcome both the downturn in the economy an increased competition from both public and private courses.
  • Alyssa Montgomery - Senior Digital Marketing Consultant
    • Since graduating from Xavier University in Cincinnati, Alyssa has been working her way across the country, developing a keen sense of what is driving the digital marketplace. In her 5+ years at Clubessential, Alyssa has led the Interactive Marketing Group and set a high standard for strategic follow through, ensuring that clients are never left disappointed.

      “I thrive in a collaborative environment. Client needs tend to be varied; gathering and focusing them is a challenging task, but one that energizes me. I’m about results with an emphasis on ROI.” Alyssa is able to help clients develop and implement a plan to fully utilize all available tools. It's her dedication to envisioning the future that sets Alyssa apart.

      “I'm committed to guiding clients and fostering their growth as they expand their reach across the web. In an ever changing digital landscape, it’s about being at the forefront of technology and knowledge. In that regard, I lead by example.”
  • Zach Larabee - Digital Marketing Consultant
    • Zach joined Clubessential after earning a BFA from the University of Wisconsin Oshkosh and a Master of Music degree from the University of Cincinnati’s College Conservatory of Music. After starting as a part-time Content Loader, he took quickly to technology and transitioned into a support role in the Client Website Services department. In his time there, he developed a deep knowledge of the Clubessential product and a reputation for building strong client relationships. When Clubessential developed the team based support system, he was the clear choice for Maple Team Lead

      Zach is excited to bring his vast product knowledge to the M3 department as a Digital Marketing Consultant. “It was a natural transition to join this department. I wanted to focus on client needs, what their goals are for their website and the steps we can take together to achieve them.” Through Zach’s 3 years with Clubessential, it’s clear that his clients’ happiness comes first. “I’m satisfied when I know that my work is helping others to succeed.”
  • Amy Sand - Digital Marketing Associate
    • Since obtaining her BFA in Creative Writing from Stephens College, Amy has put her communication skills to good use, working in varied environments such as city government, non-profit and higher education. Before joining Clubessential, one of Amy’s defining experiences was becoming an Americorps Member, where she served as an Enrollment and Matching Specialist at Big Brothers Big Sisters. By engaging with a diverse clientele, she developed the ability to communicate with multiple audiences.

      “I’m a writer who believes in mass appeal and entertainment. By entertaining the audience, you capture their attention. The more they’re interested in what you’re saying, the more they’ll hear your message. The way you communicate is just as important as what you are communicating.”

      Amy joined CE as a Content Loader in 2012, allowing her to establish a foundation of CE software skills. Now as an Associate of the Digital Marketing Agency, she assists clients in their communication needs as well as contributes thought leadership articles in the club technology industry. She believes a successful communication strategy comes down to the basics, such as structure.

      “In a world where multitasking is the norm, it’s natural to start in the middle of a thought. Of course, not everyone you communicate with will have the same background information you do. By breaking the message down into a beginning, middle and end, you create common jumping off points. These points act as road-signs to assist everyone traveling down the same communication path. When your audience knows they are on the correct path, it’s much easier to find the finish line together.”