Digital Marketing Agency

Marketing Services

While some of our clients have the benefit of dedicated staff member(s) who plan, execute and measure their growing digital marketing needs, others turn to our Marketing Services team, a division of Clubessential’s Digital Marketing Agency.

The Marketing Services team consists of a group of experienced professionals who have digital marketing skills and industry leading knowledge in working with private clubs, coupled with years of experience working with Clubessential’s tools, ensuring they can efficiently assist clients in managing their digital communications (web & mobile) while generating the full potential ROI.

Marketing Services offered usually fall into one or more of these three broad categories:

  • Consulting & Analytics
    • Consulting & Analytics services include the development of comprehensive club marketing strategies, consultation sessions on how your team can implement and analyze online marketing best practices, and more. Your team performs the work, while a trusted guide from the Marketing Services team steers you towards success.

  • Content & Digital Communication Management
      • Initial Content Loading – When a new website is built (or an older design is updated), the Marketing Services team can perform the initial formatting for the entire website, ensuring your new online presence makes a stunning first impression.

      • Content Management – Content provided by your club is carefully formatted by the Marketing Services team to create beautiful emails, web pages, event notices, and cross-marketing banners

      • Digital Communication Management – The Marketing Services team will organize and execute your club’s online member communication programs via the website and email marketing campaigns or one-off announcements, helping your club improve member engagement.
  • Search Marketing
    • Search Marketing services entail the Marketing Services team consulting with you on a keyword (i.e., SEO) and content strategy which when implemented will increase your club’s search engine rankings, drive traffic to your website, and ultimately deliver online ROI.

Download Marketing Services Datasheet

Team Leaders

Meet the Marketing Services team leaders:

  • Alyssa Montgomery - Senior Digital Marketing Consultant
    • Since graduating from Xavier University in Cincinnati, Alyssa has been working her way across the country, developing a keen sense of what is driving the digital marketplace. In her 5+ years at Clubessential, Alyssa has led the Interactive Marketing Group and set a high standard for strategic follow through, ensuring that clients are never left disappointed.

      “I thrive in a collaborative environment. Client needs tend to be varied; gathering and focusing them is a challenging task, but one that energizes me. I’m about results with an emphasis on ROI.” Alyssa is able to help clients develop and implement a plan to fully utilize all available tools. It's her dedication to envisioning the future that sets Alyssa apart.

      “I'm committed to guiding clients and fostering their growth as they expand their reach across the web. In an ever changing digital landscape, it’s about being at the forefront of technology and knowledge. In that regard, I lead by example.”
  • Kristen Wenrick - Senior Digital Marketing Consultant
    • Kristen Wenrick's career encompasses business, marketing, and service. She started by joining the Ohio Air National Guard at seventeen. After graduating from Kent State University with a marketing degree, she was commissioned and currently serves as a Captain Logistics Readiness Officer, a monthly role she continues to fill. Simultaneously, she joined the world of marketing, advancing to multiple supervisory positions including Social Media Manager at The Longaberger Company, where she trained over 40,000 sales people. Her experience in leading large pools of personnel and handling daunting military logistics issues gives her a background to understand the normal day of a club marketing manager.

      “Whether you work with 10 people or 10,000 people, it’s a balancing act. You need equal parts organization and execution.”

      Prior to joining Clubessential, Kristen was the Marketing and Communications Director for Toll Brothers’ Parkland Golf & Country Club in South Florida. Her country club background allows her to understand the needs of clients and the environment in which they function. “Clubs are busy, bustling places. It can be a challenge to get everyone together for something as small as updating an event page or emailing a newsletter. That’s why Marketing Services exist: to make life easier.”

      It’s her attention to detail and follow-through that make Kristen an effective leader. “I’m able to take my technical knowledge and translate it into clear, concise language. Success begins with communication.”
  • Amy Sand - Digital Marketing Consultant
    • Since obtaining her BFA in Creative Writing from Stephens College, Amy has put her communication skills to good use, working in varied environments such as city government, non-profit and higher education. Before joining Clubessential, one of Amy’s defining experiences was becoming an Americorps Member, where she served as an Enrollment and Matching Specialist at Big Brothers Big Sisters. By engaging with a diverse clientele, she developed the ability to communicate with multiple audiences.

      “I’m a writer who believes in mass appeal and entertainment. By entertaining the audience, you capture their attention. The more they’re interested in what you’re saying, the more they’ll hear your message. The way you communicate is just as important as what you are communicating.”

      Amy joined CE as a Content Loader in 2012, allowing her to establish a foundation of CE software skills. Now as an Associate of the Digital Marketing Agency, she assists clients in their communication needs as well as contributes thought leadership articles in the club technology industry. She believes a successful communication strategy comes down to the basics, such as structure.

      “In a world where multitasking is the norm, it’s natural to start in the middle of a thought. Of course, not everyone you communicate with will have the same background information you do. By breaking the message down into a beginning, middle and end, you create common jumping off points. These points act as road-signs to assist everyone traveling down the same communication path. When your audience knows they are on the correct path, it’s much easier to find the finish line together.”