Pinehurst Resort & Country Club

Challenge

Playing golf at Pinehurst is a bucket list item for millions of people worldwide, even for members, who are fortunate enough to play at the prestigious property on a daily basis. But in early 2014, if members wanted to play, they had to call the Pinehurst Golf Shop to secure tee times. Pinehurst recognized the need to offer members a more convenient way to book tee times, and thus turned to Clubessential for a solution. 


Solution

We partnered with Pinehurst to create a new online member portal, complete with a Unified Suite of integrated products and services that streamline communications, increase member engagement, and grow non-dues revenue. The most popular product within the Unified Suite for Pinehurst members was, not surprisingly, the online tee times system. In fact, within 8 days of launching online tee times, 91% of the members were booking online. We're proud to have played a vital role in driving these successful results at Pinehurst.