Post Date: Wednesday, January 15, 2014, 10:00 AM
Colorado Golf Club Sees Increased Member Spend
Keeping the tee times system housed within the Colorado Golf Club website has helped the Club to increase member awareness and spend. Read on >
In January 2013, we
interviewed Tom Ferrell
, Director of Membership and Communications at Colorado Golf Club, to find out why the Club chose to partner with Clubessential for its website and member communication needs. During that interview, Tom talked about how making the decision to move to a unified system helped drive higher member engagement.
It's now one year later and we're glad to hear that the Colorado Golf Club is still experiencing tremendous results, especially from their tee times and dining reservations systems:
"Since launching Clubessential's NetCaddy Online Tee Times and Online A la Carte Dining Reservations systems at the beginning of our 2013 season we've seen a significant increase in member spend. Furthermore, our member awareness of events went way up!
Keeping the tee times system housed within the website allows us to have that closed loop.
Over 90% of our tee times are made on the website, and those tee time confirmations get opened and read before any other club emails, so we've made sure to take advantage of using the confirmations as marketing vehicles."
- Tom Ferrell, Director of Membership & Communications
If your Club is using a fragmented system of multiple third-party products to take online reservations for tee times, dining, tennis courts and more,
we should talk
. Bringing those tools "in-house" on Clubessential's unified platform can help you drive similar results as the ones Tom and the Colorado Golf Club team are experiencing.
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