Post Date: Thursday, July 25, 2013, 9:30 AM
Old Ranch Country Club's Website: A Magnet for New Members
It's been nearly one year since Old Ranch Country Club launched their CE-powered online member communication platform. We recently caught up with Director of Membership, Renee Ord, to find out how their online solution has positively impacted the Club's operations over the past 12 months.
Client Spotlight: Old Ranch Country Club
It's been nearly one year since Old Ranch Country Club, a prestigious Southern California private club, launched
. We recently caught up with Director of Membership,
, to find out how
their Clubessential-powered member communication platform has positively impacted the Club's operations over the past 12 months.
Tell us about Old Ranch Country Club.
Old Ranch Country Club truly captures the spirit of Southern California living. From the beautiful sunny weather, to the pristine Ted Robinson course, and fresh seasonal cuisine, it’s a special place to be a part of. Our Club’s calendar is consistently loaded with social events and family activities, and our facilities maintain a vibrant atmosphere that’s second to none in Orange County.
What goals did you have for the new online platform?
We really wanted to use the website as a selling tool... to sell potential members on the Old Ranch Country Club experience and drive them to inquire about memberships. Our web presence needed to match our in-person presence, and attract the right kinds of members. Give them a taste of a day in the life of an Old Ranch member.
How have you been able to accomplish those goals with the web tools we’ve provided?
It’s mind boggling the number of inquiries I’ve received since the site went live (on August 24, 2012). I remember giving a tour to a family a couple of months back that flat out told me they learned about us directly via the website.
We've sold 186 new memberships since going live. And I was able to track 24 of those new membership inquiries directly back to the website’s “Membership Information” form. The new memberships have paid for the website tenfold.
What are some of the other benefits you've derived from the new system?
We’ve certainly increased our exposure, and have been able to sell potential members on the Club before they even step foot on the property. The website has such a user-friendly architecture, and frankly the whole essence of the Club is wrapped up in the site.
Would you recommend Clubessential to other Clubs?
Absolutely. Clubessential offers fantastic, user-friendly products. And I LOVE working with my support team. I’m always calling and asking them questions regarding how to do things better.
If you like what you have heard from Renee, we welcome the opportunity to connect and see how we can help your club drive real results online.
to request a demo with a Clubessential representative, or call Jim Dries at 512.609.7989
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