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« Back Post Date: Wednesday, May 01, 2013
Clubessential Helps Reintroduce Houston Racquet Club to the Online Community

Since 1965, the Houston Racquet Club has been synonymous with tennis excellence. Not only has HRC been consistently rated among the Top 50 Clubs by Tennis Magazine, in 2008 it earned the prestigious USTA Organization of the Year honor. Needless to say, we were extremely honored when HRC partnered with Clubessential to revamp and retool their web presence.


HRC’s goal was to redesign their website with a more modern look, while simultaneously enhancing the functionality to increase member participation at Club activities and events.

Additionally, the Club wanted to draw the public’s attention to their beautiful facilities available for weddings, corporate meetings, and private events.

We recently connected with Alison Malone, Director of Communications at Houston Racquet Club, to hear about how her team partnered with Clubessential to achieve the Club’s goals:


"Houston Racquet Club wanted a website that would be both interactive and informative all while enhancing member experiences online. After researching many different options we decided on Clubessential based on the design and functionality of their websites as well as their unparalleled reputation.

Our redesign process was handled professionally from the start. We were assigned to a Project Manager and met with website developers who took our ideas for what we wanted in a website and provided us with several creative layouts and designs to choose from.

Live education sessions and streaming video tutorials were offered by Clubessential along with support from our Project Manager. Because of this we were able to launch our website with confidence knowing that we could edit and maintain everything to keep our membership up to date on the latest news and events at the Club. Since our website was launched we have continued to receive support from our Web Applications Specialist and Account Manager.

We are certain that Clubessential was the best choice in helping us reintroduce Houston Racquet Club to the online community and for giving us a more prominent web presence."

- Alison Malone, Director of Communications

Some of the services provided by Clubessential to empower the HRC’s new online platform include interactive design; back office accounting system integration; online statements, ClubLife social photo gallery; Mobile Services; on-going training and support; and much more.

If you would like to experience results like Houston Racquet Club, we welcome the opportunity to connect. Please contact us to request a demo with a Clubessential representative, or call Jim Dries at 512.609.7989.