Boca West Country Club

Boca West Country Club partnered with Clubessential to develop an online experience that illustrated why it has been ranked the #1 Private Residential Country Club in the U.S. Headlining the online communication success at Boca West is the Communications & Marketing Manager, Kathy Kohlhepp, CMP. Kathy’s forward-thinking ideas, along with her keen sense for how best to leverage such Clubessential technologies as Mobile Services (Boca West was our first mobile user) and Online Statements, keep her and the Club at the forefront of the private club industry.

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River Oaks Country Club

River Oaks Country Club (a Sibbald List top 10 Country Club) is a long time partner of Clubessential. With Heidi Calhoun (Director of Membership) and coworker Viktoryia Aksionava driving an effective digital communication strategy, members stay engaged and active at the Club. Two key aspects of River Oaks’s success are: 1.) The high level of member adoption of the online reservations modules (tee-times, dining, etc.). The Club now sees more than 80% of its prime time golf reservations being booked online by members with the incentive of advanced booking. And 2.) The team’s placement of cross-marketing banners on the reservation confirmation emails which capitalizes on all of the member traffic. Thanks to such marketing savvy, members become aware of other Club events and activities that were not on their radar—leading to greater member utilization and revenue.

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White Bear Yacht Club

White Bear Yacht Club joined forces with Clubessential in March of 2011 to develop an interactive web presence that reflects the characteristics that have made White Bear a top 10 Club in America. The dynamic duo of Linda Carroll, CCM, CCE (General Manager) and Lorryn Langton (Marketing Director) lead the online communication efforts that have created excitement at the Club. Through effective email marketing and event promotion, Linda and Lorryn have taken advantage of some powerful interactive features to fully engage members.

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Multnomah Athletic Club

The Multnomah Athletic Club (the MAC) offers an array of activities and opportunities to foster new friendships. Communications Director—Michole Jensen and Communications Manager—Tony Roberts—are tasked with making members aware of the great events that are happening at The MAC. With dozens of events happening every day, Michole and Tony take advantage of the multifaceted Event Management tools built into the website, to engage members through targeted marketing communications, online reservations (for courts, dining, and more), and a full suite of interactive features. In fact, The MAC sees greater than 70% member usage of their court booking system!

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Union League Club of Chicago

The Union League Club of Chicago (the ULC) engaged Clubessential to develop a web solution that embodies the ranking it earned as the #1 rated City Club in America in 2009. Due to the collective efforts of Jared Wike (Communication Manager), Devon Moseley (Graphic Designer), and Russ Snella (Director of IT), the ULC has created a web environment that highlights the dynamic membership base and the full spectrum of political, economic and social activities that distinguish the club. The work of this talented trio is the catalyst behind driving members to the website, where they can book reservations for such services as: dining, personal training, massage, barber shop appointments and more. Better yet, because the ULC installed Mobile Services, members can book those reservations right from their smart phones and tablets.

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Westwood Country Club

The Westwood Country Club in Austin, Texas, demands the well-earned respect of fellow private clubs in the Lone Star state and abroad. Soley Berryman (Communications) has implemented the cross-marketing of Club events on the directory page, an “opt in” paperless statement group (members view their Clubessential-powered online statements), and various other cutting edge marketing strategies. Most recently, Westwood invested in Mobile Services, allowing Soley to communicate with members on their smart phones and tablets. To say Soley has built an online marketing machine that’s running on all cylinders would be an understatement: she has built a machine that directly drives revenue, retention, and recruitment for the Club.

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Tournament Players Club (TPC)

The TPC is recognized as one of the world’s premier networks of golf courses. Thanks to a talented group of leaders who oversee 16 Clubessential-powered websites—the online service mirrors the top-notch service experienced in-person at each private club. From online reservations modules for tee-times, dining, and tennis courts—to Mobile Services and custom web solutions—the TPC has invested in member-facing applications that drive revenue at the clubs.

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The Trump Organization

The Trump Organization has created a portfolio of golf courses that embody the luxury and innovation that have made the Trump brand a worldwide icon. Behind the organization’s success is Eric Trump who manages the ongoing acquisition and development of 11 courses around the world. Eric actively oversees interactive communication strategies used to engage thousands of members dispersed across all of their exclusive private and public clubs. We’re proud to know Clubessential’s web solutions (e.g., online tee-times, Mobile Services, event reservations, etc.) help him deliver the messages that contribute to a vibrant online presence.

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