View Article
 
Current ArticlesArchive
« Back Post Date: Wednesday, March 02, 2016, 9:00 AM
Wycliffe Golf & Country Club Sees 41% Member Adoption of Online Dining Reservations in First 30 Days
Wycliffe Golf & Country Club experienced a 41% member adoption of its online dining reservations system within 30 days of launching the product.

 

Wycliffe Golf & Country Club is a vibrant private residential community in Palm Beach County, Florida, offering members access to an array of amenities rivaled by few other clubs in south Florida.


Managing a Highly Engaged Membership Takes Both Skill and the Right Technology

Wycliffe, like many clubs, realized that there can be difficulties in managing a highly-engaged membership base. With an average member age of 75, Wycliffe enjoyed healthy attendance at its numerous events, such as the popular Trivia Night — so much so that the club’s staff sometimes encountered overbooked events.

“Members would often get upset if they were waitlisted for Trivia Night,” noted Cheryl Loder, Wycliffe’s Director of Membership & Marketing. Furthermore, the staff at Wycliffe needed a more comprehensive solution than recording registrations by hand - they needed a system that could account for their active members, but also provide an element of fairness to their event reservation process.

Accordingly, the staff at Wycliffe partnered with Clubessential to implement a new online dining reservation technology. A large part of this new platform revolved around a lottery system that would provide members waitlisted for one event a better chance of attending the next event. This new reservations technology launched in the fall of 2015, and quickly produced results far in excess of Wycliffe’s expectations.


Popular “Trivia Night” Event Sees 77% Member Bookings Online

Loder and her team had an ambitious goal at the outset: “We were hoping to see a 25-30% member adoption rate of the new online dining reservations system,” said Loder. When the system first launched, the Wycliffe staff already had five events set up which allowed for members to make their own reservations. After alerting members to this new reservations system, Loder took a step back to see the results of this reservations technology. “To my surprise, I found that 41% of Wycliffe’s members were already using the new system. Better yet, 61% of the online reservations for the first event were made by members. The next event, Trivia Night, saw 77% member bookings,” added Loder.

Not only did members quickly adopt online dining reservations, Wycliff's staff experienced a reduction in workload. "In years past, we might spend on average 90 minutes on the phone handling members’ Thanksgiving reservations, but this year we spent only 20 minutes — a more than 66% reduction in time spent on the phone, allowing our team to fulfill other important functions at the club," said Loder.


Members and Staff Rave About the New System

Loder summed up the reaction of many members upon first making reservations on the new platform: “That was easier than I thought!”. By partnering with Clubessential, Wycliffe combined ease of use and increased efficiency, with the result being increased membership engagement and a more flexible staff.

Clubessential is happy to provide a Unified Suite of technology solutions to Wycliffe Golf & Country Club. With technology adoption by older adults being a continuing trend, we are glad to see clubs like Wycliffe at the forefront of active adults and online technology, and we congratulate them for the success this approach has brought them.

 
 
"We were hoping to see a 25-30% member adoption rate of the new online dining reservations system...

To my surprise, I found that 41% of Wycliffe’s members were already using the new system. Better yet, 61% of the online reservations for the first event were made by members. The next event, Trivia Night, saw 77% member bookings."

-   Cheryl Loder
    Director of Membership & Marketing


Contact Us