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« Back Post Date: Thursday, May 08, 2014
Pinehurst Resort & Country Club Unveils New Member Portal and Online Member Tee Times
Clubessential partners with Pinehurst Resort & Country Club to create and launch a private member portal and online member tee times. Read on >
NEW WEBSITE PREMIERE


   
Pinehurst Resort & Country Club (NC) and Clubessential have partnered to create a new online member portal, complete with a suite of integrated services that streamline communications, increase member engagement, and grow non-dues revenue.

Pinehurst has already experienced fantastic results while working with Clubessential, and this June, the platform will be utilized as the primary communication tool between staff and members as the Club hosts the 2014 U.S. Open and U.S. Women’s Open Championships.

  SERVICES INCLUDE:
Web Design
Sync with Agilysys
Mobile Services
Online Member Tee Times
And much more


When asked if he had any concerns about launching a new website so close to hosting a major tournament, Ed Nickelson, Director of Information Technology at Pinehurst Resort & Country Club said: “Internally, we didn’t have concerns about the actual transition. I was more concerned about the effect that the switch may have on our members because they were not accustomed to booking online tee times at Pinehurst.”

In fact, Pinehurst members took to the new online tee times system immediately.

“The day before we launched the Clubessential Online Tee Times System, 100% of our members were booking tee times over the phone; 8 days later, 91% were booking online,” added Ed.


“Members love the buddy list functionality—it’s a very powerful tool that makes it easy for them to book their tee times with fellow members,” said Ed. “The way Clubessential thought through the development and interactivity of the buddy list made a big difference for us.”


“The day before we launched the Clubessential Online Tee Times System, 100% of our members were booking tee times over the phone; 8 days later, 91% were booking online.”
 
Ed Nickelson, Director of Information Technology


   
Hosting a week of on-site training for members at the Club also made a huge difference in member adoption of the new system.

“We provided a full week of hands-on training for members,” added Ed. “We sat with members and taught them how to use the website; by the end of the first day they were all excited about building their buddy lists.”

The member adoption was clearly evident when viewing website statistics.

"In March 2014, we had 149,000 Page Views by members compared to 73,000 in all of 2013. So we had more member usage in one month than the entire prior year," said Ed.

While the increase in member usage and online tee times adoption are enough reasons to confirm that the transition to Clubessential was a sound strategy, the overall level of trust that has developed between the two organizations has proven to be the biggest benefit of the partnership.


"In March 2014, we had 149,000 Page Views by members compared to 73,000 in all of 2013. So we had more member usage in one month than the entire prior year."
 
 
“Working with Clubessential has been exceptional,” said Ed. “We run a huge golf operation, and like many older clubs, we were used to doing things how we’ve always done things. We can be complex to work with, that’s for sure. Everybody at Clubessential has been willing to do whatever it takes to get things done for us.”

Clubessential is proud of the results that this project with Pinehurst has generated. The timing was perfect for a successful transition, and we look forward to strengthening our relationship for years to come.
Since 1998 Clubessential has built online member communication solutions that simplify the lives of club employees; drive revenue, retention, and recruitment for the club; and build a stronger sense of community for all.

Let's discuss how we can help keep your club on the cutting edge of technology.

   
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