By Dr. William D. Ivers, CEO, ClubessentialClub general managers face some tough staffing issues when building and maintaining electronic communications with members (website and email). While some clubs are lucky enough to have a staff person who has digital skills, graphic arts capabilities and a passion for marketing, this is a fairly rare and expensive combination of talents. In addition, it is likely that the club’s electronic communications won’t demand exactly one full time person in this role – instead it will require a third of a person or a half, or one and a half. Seasonality also makes this staffing difficult, because during the busy season, when a talented person is most needed elsewhere, demand for high quality electronic marketing is at its peak. Fortunately it is possible to hire inexpensive outside help to fill in the gaps.Here are some areas where outsourcing makes sense:
Before hiring your next Membership Director, Marketing Manager, Website Administrator, etc., consider making the hiring easier by choosing to outsource tasks that can be more efficiently provided by specialized vendors. Clubessential may be able to provide unique professional services at a fraction of the cost of hiring those skills for your staff. Call Clubessential at 1-800-448-1475 to receive a quote. If we can’t do what you need, we may know of another vendor who can.