Post Date: Thursday, October 10, 2013, 9:00 AM
Clubessential’s software solutions allow clubs to engage members online, driving revenue, retention and
recruitment. However, for some clubs these tools present a new problem – either no staff member is available with the
required marketing and technical skills, or the extent of the work exceeds the capacity of the staff, or the staff is
short handed due to seasonality/absences . For such situations, Clubessential has launched the Marketing
Services team (a division of the Clubessential Digital Marketing Agency).
The Marketing Services team consists of a group of professionals who have extensive knowledge
of the private club industry, coupled with years of experience working with Clubessential’s tools, ensuring they can
efficiently assist clients in managing their websites while generating the full potential ROI.
Marketing services offered usually fall into one or more of these three broad categories:
- Consulting & Analytics
- Content & Digital Communication Management
- Search Marketing
Click here for more information and to
schedule a free consultation with one of our team members.
Kristen Wenrick Joins
Marketing Services Team
Kristen Wenrick's career encompasses
business, marketing, and service. She started by joining the Ohio Air National Guard at seventeen. After graduating
from Kent State University with a marketing degree, she was commissioned and currently serves as a Captain Logistics
Readiness Officer, a monthly role she continues to fill. Simultaneously, she joined the world of marketing, advancing
to multiple supervisory positions including Social Media Manager at The Longaberger Company, where she trained over
40,000 sales people. Her experience in leading large pools of personnel and handling daunting military logistics
issues gives her a background to understand the normal day of a club marketing manager.
“Whether you work with 10 people or 10,000 people, it’s a balancing act. You need equal parts
organization and execution.”
Prior to joining Clubessential, Kristen was the Marketing and Communications Director for Toll
Brothers’ Parkland Golf & Country Club in South Florida. Her country club background
allows her to understand the
needs of clients and the environment in which they function. “Clubs are busy, bustling places.
It can be a challenge
to get everyone together for something as small as updating an event page or emailing a
newsletter. That’s why
Marketing Services exist: to make life easier.”
It’s her attention to detail and follow-through that make Kristen an effective leader. “I’m
take my technical knowledge and translate it into clear, concise language. Success begins with