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« Back Post Date: Wednesday, November 14, 2012, 4:00 PM
Conner Erwin Earns PCMA's First Certified Club Resource (CCR) Designation
PCMA Awards First Certified Club Resource (CCR) Designation to Clubessential's Conner Erwin.
Congratulations to our very own Conner Erwin, the first to achieve the designation of Certified Club Resource (CCR). As a member of PCMA’s Preferred Club Resource Program, Conner was able to enroll in the association’s Membership Management Institute to achieve his professional certification.

Conner Erwin, CCR
Associate Director
PCMA's Preferred Club Resource program is designed to provide a select group of industry leading product and service providers the opportunity to generate awareness within the PCMA membership base through sponsorship. PCMA considers those enrolled in the Preferred Club Resource program to be strong partners and industry thought leaders.

As PCMA continues to develop their programming and support their mission: “To Advance The Profession of Private Club Membership and Marketing Through Information, Education and Networking Opportunities”, they are now offering members of their Preferred Club Resource program the opportunity to achieve the designation of Certified Club Resource (CCR) through their acclaimed Membership Management Institute.

“The opportunity for me to pursue the CCR designation with PCMA was an obvious win-win,” said Conner Erwin, Associate Director of Clubessential. “The education and CCR credential validates the consulting work I provide to private clubs, day in and day out, on communications / membership best practices. Additionally, it has given me significant insight into the daily duties and challenges of a private club membership and marketing professional and helps me better tailor the features of our best of class products to the initiatives that the PCMA is teaching, along with the club’s individual needs and goals. It is one of the most valuable investments I have made in the 6 years I have been in the private club business.”

“On behalf of Professional Club Marketing Association, I congratulate Conner Erwin, of Clubessential, LLC, on earning the designation of Certified Club Resource (CCR) offered through PCMA’s Membership Management Institute," added Donna Coyne, Executive Director of PCMA. "PCMA prides itself on being the resource that enables private club membership and marketing professionals to interact and network with those of like professions, as well as the product and service providers who serve within the industry. The CCR designation defines a collaboration of knowledge, understanding, and willingness to work together for the ongoing success of not only individual clubs, but the overall industry. As a professional association, it is part of our mission to link professionals of influence together to promote continued growth and development of our industry.”

As Associate Director of Clubessential, Conner is responsible for new client development with private clubs, and relationship management with club industry associations like PCMA and CMAA. He manages the Southeast portion of the country encompassing FL, SC, NC, VA, WV & Washington D.C., and was the #1 salesperson for Clubessential in 2011.

To learn more about how Clubessential's technology and industry experts can help your private organization, Click Here to request a demo or call Bill Ivers Jr. at 513.322.4202.

About Professional Club Marketing Association
Established in 1995, PCMA is the association for membership and marketing professionals at private clubs and is dedicated to providing contemporary resolution to complex club membership and marketing issues through information, education and networking.
For more information, visit or call 760.835.9884.

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