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« Back Post Date: Wednesday, July 25, 2012, 1:00 PM
Red Rocks Country Club Unveils New Web Presence
Red Rocks Country Club recently pulled back the curtains on their upgraded online member communications system, powered by Clubessential.

  

Red Rocks Country Club (CO) recently unveiled a suite of Clubessential-powered web solutions which offers a more engaging and informative experience to online visitors. The Club's new online presence is anchored by a custom-designed website, which offers non-members a taste of what Red Rocks has to offer (via the public-facing side of the website), as well as a more robust private side, which allows logged-in members to view and register for events, check monthly online statements, and much more.

Additionally, the Club invested in Mobile Services, which provides members convenient mobile access to many of the same interactive features they use on the desktop website, such as viewing their monthly online statements, searching for other members in the roster, and browsing and registering for upcoming Club events.

            
                                  

 
SERVICES:
Agency Custom Designed Website
Mobile Services
RosterSync Database Integration
Online Member Statements
Online Reservations
            
Cathy Rosset, Marketing & Communications Director at Red Rocks, shared the following with Clubessential regarding the Club's new web solutions:

   

"Our website serves as an invaluable member communications channel as well as a means of showcasing our club to prospective members and banquet planners.

Therefore, it was imperative we update the look and technology of our outdated site. We considered a mobile app as an efficient means for members to access our information and make reservations, since many of our members use smart phones and tablets. We also wanted to streamline our member communications by better integrating emails with the existing website, leveraging opportunities for cross promotion, and creating more targeted communications. It was important that the site work seamlessly with our existing accounting program.

In our search for solutions, we learned that Clubessential provided a mobile version of the website as part of the total package. This made more sense than spending thousands of dollars with an additional vendor to create an app that doesn't sync with our site.

The Club has received a lot of positive member feedback on the new website's design and functionality, for both the "traditional" and mobile versions. Our members were already accustomed to making online tee times, and are quickly adapting to the simple process of clicking on a link in an email to register for events, rather than having to wait for a good time to call.

We look forward to implementing the online dining reservation system this fall, as it is becoming a social norm to make restaurant reservations online. The process will streamline our internal operations and give our members immediate assurance that their reservations have been accepted, rather than having to wait for a call back.

The site is so easy to update in-house, and if I run into something I cannot do or forget how to do, the support staff is quick to help. I’m very pleased with the customer service at Clubessential. Not only were they responsive during site development, but my account rep continues to help us adapt the site as needed, find solutions and answer questions in a very timely manner."


Cathy Rosset
Marketing & Communications Director
Red Rocks Country Club


To learn more about how Clubessential's online marketing services and technologies can accelerate your club's brand, please contact us to request a demo with a Clubessential representative, or call Bill Ivers Jr. at 513.322.4202.