Current Articles

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DateTitle - Author / Summary
 Posted On Tuesday, April 22, 2014
Heritage Club Launches New Online Identity & Member Engagement System 
Clubessential partners with Heritage Club to launch an improved online member and guest engagement system. Read on >
 Posted On Thursday, April 10, 2014
Are Your Passwords So Weak Any Intruder Can View Your Private Website? 
Electronic communication has transformed the way clubs connect with members. One unfortunate consequence of this shift in communication mediums is the rise in identity thefts, and unsecure passwords are often the weak link. In this video and article, Clubessential CEO, Dr. William D. Ivers, discusses ways that your club and website vendor can protect passwords to minimize exposure to identity theft.
 Posted On Wednesday, April 02, 2014
Why Rick Coffey, from Ravina Green Country Club, Believes and Trusts in Clubessential 
Rick Coffey was kind enough to share with Clubessential, on video, why he believes and trusts in our Team.
 Posted On Tuesday, February 25, 2014
Are Your Financial Statements and Board Minutes Exposed on the Web? 
In the early days of the Internet sensitive documents were protected passively by the fact that no one knew the URL of the sensitive documents. This “Passive Security” was marginally adequate at the time, but is no longer acceptable today. Read on to find out why.
 Posted On Thursday, February 13, 2014
Tippecanoe Lake Country Club Stays on the Cutting Edge of Technology 
Clubessential helps to keep Tippecanoe Lake Country Club on the cutting edge of technology.
 Posted On Monday, January 20, 2014
Gregg Patterson Shares his CE Experience 
Gregg Patterson, General Manager of The Beach Club, shares how Clubessential has already made his life easier - even before The Beach Club's new website has launched.
 Posted On Wednesday, January 15, 2014
Colorado Golf Club Sees Increased Member Spend 
Keeping the tee times system housed within the Colorado Golf Club website has helped the Club to increase member awareness and spend. Read on >
 Posted On Wednesday, January 08, 2014
Case Study: How Blackstone Country Club Leveraged Online Marketing to Increase Member Revenue 
 Posted On Thursday, December 05, 2013
Cross-promotion: Fill your (Digital) Spaces to Gain Revenue 
Strategically incorporating cross-promotions into your club's online communications can help you increase non-dues revenue. Read on to learn how.
 Posted On Wednesday, November 20, 2013
Implementing a Targeted Email System  
By adopting a targeted email strategy, you can easily segment your members into particular groups and drive a stronger response to your communications. Read on to learn how.
 Posted On Wednesday, November 13, 2013
The Vinoy® Renaissance Resort & Golf Club Launches New Website and Sees Significant Results 
The Vinoy ® Renaissance Resort & Golf Club in St. Petersburg, Florida, shifted its digital marketing partnership from a local agency that did not specialize in the private club niche, to Clubessential, and has since seen great results.
 Posted On Tuesday, November 05, 2013
How Is Social Media Relevant to your Club’s Website? 
Social Media has captured a significant part of our daily communication and the trend is continuing to snowball. Read on to find out how your Club can capitalize on this vibrant communication channel.
 Posted On Thursday, October 10, 2013
Clubessential Announces Marketing Services Division 
Clubessential is excited to announce our Marketing Services division, which consists of a group of experienced digital marketing professionals who are available to partner with our clients to ensure they maximize the ROI of their online communications.
 Posted On Tuesday, August 27, 2013
Wildcat Run Golf & Country Club experiences amazing results with revamped online presence 
See how Wildcat Run Golf & Country Club in Estero, Florida, has experienced membership growth and engagement since launching their new Clubessential member and guest communication system.
 Posted On Thursday, July 25, 2013
Old Ranch Country Club's Website: A Magnet for New Members 
It's been nearly one year since Old Ranch Country Club launched their CE-powered online member communication platform. We recently caught up with Director of Membership, Renee Ord, to find out how their online solution has positively impacted the Club's operations over the past 12 months.
 Posted On Thursday, May 23, 2013
CMAA Greater Southwest Chapter's New Online Presence Keeps Members Connected to Timely News & Events 
Clubessential and the CMAA Greater Southwest Chapter are pleased to announce the launch of the Chapter’s new web presence. The new member communication platform features built-in interactive communication components to help the Chapter better engage members.
 Posted On Tuesday, May 07, 2013
Colonial Country Club's New Web Presence Brings the Storied Club's Charm to Life Online 
Clubessential partnered with Colonial Country Club to bring to life a new web presence for the storied Fort Worth, Texas Club.
 Posted On Wednesday, May 01, 2013
Clubessential Helps Reintroduce Houston Racquet Club to the Online Community 
 Posted On Thursday, April 25, 2013
Clubessential CEO to Discuss Technology at 2013 NCA National Club Conference 
Dr. William D. Ivers, CEO and founder of Clubessential, will join a panel of technology experts at the National Club Association’s (NCA) 2013 National Club Conference, to discuss technology innovation in the private club industry.
 Posted On Thursday, April 04, 2013
Omaha Country Club Website Sets the Stage for the 2013 U.S. Senior Open 
2013 is a big year for longtime Clubessential client Omaha Country Club. OCC will host the 2013 U.S. Senior Open golf tournament July 8-14. As the excitement builds at the Club, we are proud to say we've played a part in enabling OCC to showcase its unique offerings to the world via a newly designed desktop and mobile website. Read on >
 Posted On Friday, March 29, 2013
Clubessential Strengthens Partnership with CMAA Texas Lone Star Chapter 
Clubessential is pleased to renew it's Gold Sponsorship of the CMAA Texas Lone Star Chapter.
 Posted On Thursday, March 28, 2013
Easily Create Engaging Emails Using Pre-Designed Templates 
All Clubessential clients have access to a collection of pre-designed templates which provide the perfect starting point to create engaging email marketing campaigns. Read on for more information >
 Posted On Friday, March 15, 2013
Q&A From Webinar: Pitfalls to Avoid in Software Contracts 
If you were unable to attend either one of last week's two "Pitfalls to Avoid in Software Contracts" webinars, be sure to read on to see the questions that were asked during the webinars.
 Posted On Wednesday, March 13, 2013
New Web Presence Key to Wynlakes Golf & Country Club's Marketing Efforts 
In late 2012, longtime client-partner Wynlakes Golf & Country Club turned to Clubessential to develop a refreshed web presence that more accurately reflected the Club's amenities and vibrant atmosphere, both of which had evolved beyond the initial website, launched in 2006. Read on for more.
 Posted On Wednesday, February 27, 2013
Case Study: Carlouel Yacht Club Implements CE Solutions - Achieves High ROI within 90 days 
Download the Carlouel Yacht Club case study to discover how the Club achieved extraordinary results within the first 90 days.
 Posted On Monday, February 25, 2013
Webinar: Pitfalls to Avoid in Software Contracts 
Join Dr. William Ivers, Sr. -- CEO of Clubessential -- as he describes some of the most unfair clauses within vendor software contracts, and explains why and how a General Manager should avoid them.
 Posted On Tuesday, February 05, 2013
Client Spotlight: Tahoe Mountain Club 
In 2012, longtime Clubessential client, Tahoe Mountain Club, turned to us to build a new online communications platform for their Club to more accurately reflect the character of TMC. We did not let them down. Read on >
 Posted On Friday, January 11, 2013
Video Q&A: Colorado Golf Club Launches New Online Presence 
Colorado Golf Club recently launched a new online presence with Clubessential. We caught up with Tom Ferrell, Director of Marketing and Communications at the Club, for a quick Q&A. Check out what Tom had to say >
 Posted On Wednesday, October 17, 2012
Hamilton Farm Golf Club's New Online Presence Extends Club Culture and Services Online 
Clubessential teams up with the world-class Hamilton Farm Golf Club in New Jersey to deliver a new online presence that matches up with the Club's 5-star Platinum status.
 Posted On Friday, September 28, 2012
The Princess Anne Country Club's Vibe Shines Through Online 
Clubessential teams up with The Princess Anne Country Club in Virginia to breathe new life into the preeminent Club's web presence.
 Posted On Wednesday, September 05, 2012
Lahontan Golf Club's New Website Extends Club's First Class Service to Online Audience 
Lahontan Golf Club unveils new website design along with an assortment of new online communication tools to better serve its online audience.
 Posted On Wednesday, August 08, 2012
Heathrow Country Club Launches New Website & Collection of Interactive Web Services 
Clubessential recently launched a new website for Heathrow Country Club, along with a suite of interactive web services, to complement their new online presence.
 Posted On Monday, August 06, 2012
Clubessential Director of Client Services to Teach Course at PCMA Conference 
Be sure to register for the 9/23/2012 "Membership Marketing Through Technology" course at the PCMA's 17th Annual Membership & Marketing Conference. Karen Kaplan, from Clubessential, will be sharing her knowledge and best practices with attendees.
 Posted On Thursday, August 02, 2012
Presenting the New Wichita Country Club Web Presence 
The Wichita Country Club recetnly pulled back the curtains on a suite of new web solutions designed and developed by Clubessential.
 Posted On Wednesday, July 25, 2012
Red Rocks Country Club Unveils New Web Presence 
Red Rocks Country Club recently pulled back the curtains on their upgraded online member communications system, powered by Clubessential.
 Posted On Wednesday, July 18, 2012
New Website - The Club at Crested Butte 
The Club at Crested Butte recently launched a revamped website, designed and implemented by Clubessential's agency team. Check out what Shayna McDonald had to say about the new website.
 Posted On Tuesday, June 05, 2012
Client Spotlight - Laurel Oak Country Club 
We recently caught up with Christine Bolton, CMP, the Membership Director at Laurel Oak Country Club in Florida, to find out how their revamped website has helped with their communications.
 Posted On Thursday, April 26, 2012
Case Study: How Cattail Creek Country Club Drove More Traffic to Website 
Don't miss this case study, which sheds some light on how Cattail Creek Country Club turned a once stagnant website into a dynamic, heavily visited online communication channel.
 Posted On Thursday, April 12, 2012
Manor Country Club Launches Mobile Services 
Manor Country Club embraces Mobile Services as an exciting new avenue to communicate with potential and current members.